Articles by Margaret Mueller, Leo J. Shapiro & Associates - Pharmaceutical Executive

ADVERTISEMENT

Articles by Margaret Mueller, Leo J. Shapiro & Associates

Margaret Mueller, Leo J. Shapiro & Associates


Margaret Mueller, Leo J. Shapiro & Associates

Earning the Public Trust—and Keeping It
March 1, 2008

The industry needs credibility with consumers to make a spoonful of risk go down. So how does pharma speak to top concerns?

ADVERTISEMENT

Click here