Articles by Michael Durand - Pharmaceutical Executive


Articles by Michael Durand

Michael Durand

Public Relations: The Future is East
November 1, 2004

India and China now have middle classes with disposable incomes and a thirst for pharma products.

Reality Check: Is It Newsworthy
April 1, 2003

Publicizing clinical trial results can backfire if companies fail to ask themselves the tough questions.


Click here