Articles by Michael Durand - Pharmaceutical Executive

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Articles by Michael Durand

Michael Durand


Articles
Public Relations: The Future is East
November 1, 2004

India and China now have middle classes with disposable incomes and a thirst for pharma products.

Reality Check: Is It Newsworthy
April 1, 2003

Publicizing clinical trial results can backfire if companies fail to ask themselves the tough questions.

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