Articles by Steven Tarnoff - Pharmaceutical Executive


Articles by Steven Tarnoff

Steven Tarnoff

How to Keep Out of Regulatory Quicksand
May 1, 2005

OIG now requires corporate marketing departments and field sales reps to not only document how they promote products, but to also—for the first time—demonstrate the "intent" of marketing activities.

Neglected Prescribers
May 1, 2003

Mid-level practioners are pharma's missed opportunity.


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