Mark Chataway

Mark Chataway is co-chairman of Baird's Communication Management Consultants. He can be reached at mark.chataway@bairdscmc.com

Industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own.

To decide on a course of treatment, patients need to be told the truth straight up

Suggestions for testing new ways of addressing difficult issues of risk

Sure, there might be a few key audiences whose view of your reputation is critical, but targeting them is fairly simple and often inexpensive. More times than not, it's better to keep your head down than raise the banner and lead the field.

The companies with the best corporate reputations have responsibility initiatives that earn their way, but very few of them started in response to a perceived problem or a bit of bad press.

Agency Insider Mark Chattaway infiltrates the world of online social media. His consensus: Advertising on social networks is iffy at best

Do you really know who you are hiring? Agency Insider Mark Chataway spills the beans on why the pitch doesn't work, and what you need to do before signing on