Brittany Agro

This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

New medicines program may be a beacon of light for the newly jobless, but some wonder what issues might arise from such a ?good gesture.?

Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.

American Society of Hypertension to launch new education program that grants sales reps hypertension accreditation after rigorous training.

Manhattan Research singled out type 2 diabetes sufferers and their online search patterns; it turns out diabetes patients are less likely to confront doctors about branded drugs they?ve seen in DTC ads, yet more apt to take Lipitor.

To convey how quickly Alcon's Vigamox resolves pink eye, Corbett Worldwide Healthcare Communications turned to a universally understood icon—the pink eraser—and leveraged it to make the brand stand out in the competitive market.

The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working

To educate anesthesiologists that post-operative nausea and vomiting (PONV) is "no fun for anyone," GSW Worldwide created WoozyWorld.com, a "non-amusement" that highlights the need for MGI Pharma's 72-hour antiemetic Aloxi.

Ambien CR, the sleep medication that "helps you fall asleep fast and stay asleep" caught the eyes (and ears!) of consumers with, well, a rooster.