Articles by Robert E. Batte, Innovative Strategic Communications - Pharmaceutical Executive

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Articles by Robert E. Batte, Innovative Strategic Communications

Robert E. Batte, Innovative Strategic Communications


How To Blend Science and Promotion at a Heathcare Exhibit
September 3, 2008

A strange silence prevades the exhibition floors of healthcare conventions. Is the current regulatory environment preventing the exchange of scientific information? And what can you, as an exhibitor, do about it?

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