Articles by James Kirk - Pharmaceutical Executive

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Articles by James Kirk

James Kirk

VP and practice leader, Eidetics, Quintiles Consulting

Putting Predictive Market Research to the Test
April 6, 2009

There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting?

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