Articles by Pieter Sheth-Voss - Pharmaceutical Executive

ADVERTISEMENT
Articles by Pieter Sheth-Voss

Pieter Sheth-Voss

research director, Eidetics, Quintiles Consulting
Putting Predictive Market Research to the Test
April 6, 2009
By: James Kirk , Pieter Sheth-Voss

There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting?

ADVERTISEMENT

Click here