Articles by Peter Carlin - Pharmaceutical Executive


Articles by Peter Carlin

Peter Carlin

Researcher, Market Strategies International

The Battle for Oncology KOLs
April 22, 2009

Companies are fighting for strong relationships with key opinion leaders—and Genentech is winning, hands down.

The Total Customer Experience
July 1, 2008

Genentech had previously been number one by a very wide margin. This year, that margin started to narrow. Novartis is now a much closer second


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