Reflector is Pharm Exec Europe's man inside the EU.
Cross-sector partnership seeks support for a pan-European system to keep fake drugs out, but obstacles are many.
Rare allies—innovator and generic pharmas—are calling for policy integration in Europe. But ideology and newfound scepticism on the merits of drugs in healthcare could complicate the effort.
Because of the tougher conditions they face and shifts in ownership and corporate strategy, EFPIA and EGA have started to work together much more closely.
Politicians and health campaigners are celebrating the final agreement of the EU's new clinical trials rules. But the European drug industry is not so euphoric, writes Reflector.
The plan to accelerate generic pricing and reimbursement has become another tragic European casualty.
Roche and Novartis have been fined in Italy on pricing conspiracy charges, fueling a wider debate in Europe about expenditure, efficiency and off-label prescribing.
Reflector looks at the growing pains of the European Medicine Agency (EMA) as it faces the key policy challenges of 2014.
Reflector looks at the growing pains of the European Medicine Agency (EMA) as it faces key policy challenges of 2014.
European efforts to crack down on safety and pricing issues in the marketing of medical devices may portend long-term problems for Big Pharma.
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