Articles by Dr Brian D. Smith - Pharmaceutical Executive


Articles by Dr Brian D. Smith

Dr Brian D. Smith

Dr Brian D. Smith is an author, researcher and consultant in the field of pharmaceutical marketing strategy. A research fellow at the Open University Business School (Europe's largest business school), Dr Smith consults widely with global pharma companies and is the author of over 100 books, papers and articles on the subject, which can be downloaded here. Both comments and requests for CDs containing all his past works on strategy are welcomed.

The Seven Deadly Sins of Marketing Excellence
February 18, 2010

Marketing excellence programmes are popular, important and frequently flawed, says Dr Brian D. Smith

Survival of the Dumbest
December 18, 2009

Definitions of the same management strategy terms can vary significantly between industry and academia, observes Dr Brian D. Smith.

Key Account Management: always read the label
August 17, 2009

Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.

Keeping up with KOLs
July 21, 2009

Dr Brian D. Smith looks at the origins and future of key opinion leadership.


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