Articles by Sara Melo-Pereira - Pharmaceutical Executive


Articles by Sara Melo-Pereira

Sara Melo-Pereira

Sara Melo-Pereira is director of global marketing at Skila, provider of medical performance management and KOL management solutions. She can be reached at

Measuring the Value of KOL Interactions
June 24, 2009

Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.


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