Articles by Sara Melo-Pereira - Pharmaceutical Executive

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Articles by Sara Melo-Pereira

Sara Melo-Pereira


Sara Melo-Pereira is director of global marketing at Skila, provider of medical performance management and KOL management solutions. She can be reached at smelo-pereira@skila.com.

Measuring the Value of KOL Interactions
June 24, 2009

Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.

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