Articles by Ellen Hoenig Carlson - Pharmaceutical Executive


Articles by Ellen Hoenig Carlson

Ellen Hoenig Carlson


Ellen Hoenig Carlson is the founder of Advance MarketWoRx, a boutique consultancy focused on healthcare and consumer disciplines. She can be reached at, twitter @ellenhoenig, or join the conversation on her blog:

Video Games: Key to the Future of Healthcare?
August 5, 2009

Initial survey and results suggest that health games and virtual worlds bear the potential to be "game changers" by improving education, provoking greater engagement, and engendering positive behavior to enhance health and wellness.


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