Articles by Andrea LaFountain - Pharmaceutical Executive

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Articles by Andrea LaFountain

Andrea LaFountain

Mind Field Solutions

Articles
Where have all the Scientists Gone?
March 1, 2011

With an emphasis on short-term objectives rather than long-term goals, pharma is missing a huge opportunity in applying market science to drive adherence

Adherence Equation: The Code is Cracked!
December 1, 2010

Putting science front-and-center in the design of patient adherence programs can lead to a better understanding of the commitment required to get patients to take their medicine

Finding the Hidden Behavior Solutions
September 1, 2010

When neither attitudes nor personality drive behavior, Pharma must look to social norms to understand consumer adherence issues

Adherence: Missing the Mark
July 1, 2010

Why do patients drop drug therapy after 12 months?

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