What can happen when reps focus on the physician-patient conversation? Al Topin reports.
Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin.
How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin.
In the digital age, physicians don't call the shots when it comes to healthcare guidance, writes Al Topin.
At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not, writes Al Topin.
A good creative brief takes raw information and makes it come alive, write Al Topin and Abby Mansfield.
Saving the agency/client relationship begins first with the people involved and defining accountability on both sides
Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes
EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.
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