SAS

During its annual Health Care & Life Sciences Executive Conference, SAS brought together more than 500 thought leaders from across the industry representing provider, pharmaceutical, payer and policy segments. This paper shares their perspectives on how health analytics is advancing the triple aim of improved outcomes, personalized medicine and lower costs.

Change has been a constant lately, and managed markets show no signs of settling into a routine – especially when the Affordable Care Act could add 30 million insured to their rolls. Solutions are buried deep in data, and mining it could help enhance contract negotiations and build better customer relationships.

This white paper explains five ways life sciences organizations use analytics to improve ROI from sales and marketing dollars. Areas of focus include optimizing the marketing mix across groups, channels and frequency of contact as well as targeting higher value segments, identifying key opinion leaders and better understanding brand sentiment.