Articles by Merkle - Pharmaceutical Executive

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Articles by Merkle

Merkle


Connected CRM in Life Sciences
May 14, 2013

This paper focuses on how customer centricity can unlock significant financial gains for pharmaceutical companies. It briefly reviews the historical promotion model, the factors in the industry that are driving the change, and then goes into depth on what it means to be customer centric and how to implement a customer-centric model.

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