Articles by Pierre Morgon - Pharmaceutical Executive


Articles by Pierre Morgon

Pierre Morgon

Medical Affairs: From Info Gatekeeper to Legitimate Value Driver
September 1, 2014

The role of pharma medical affairs teams is taking on greater importance in the value chain.

Multichannel: Insights for Measuring Effectiveness
October 14, 2013

This paper demonstrates how multichannel customer engagement strategy helps organizations succeed in a more complex, regulated and cost conscious market. Using on the results of a recently Cegedim Strategic Data study on sales rep detailing by channel effectiveness , this is the first in a series of whitepapers on the subject.


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