Articles by Cegedim Relationship Management - Pharmaceutical Executive

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Articles by Cegedim Relationship Management

Cegedim Relationship Management


Articles
Market Profile of U.S. Oncologists
March 7, 2014

This OneKey report provides actionable insights on oncologists, an important group of specialists treating America's second deadliest disease category. Use it to formulate better marketing and engagement strategies with oncologists.

Top 25 Integrated Health Systems in the U.S.
January 27, 2014

Healthcare delivery in the U.S. is rapidly evolving. As health systems integrate, decisions related to formulary, treatment, sales-rep access and health IT purchases are becoming more centralized. Download Cegedim?s OneKey Market Insight report to identify the top 25 integrated health systems ranked by the total number of facilities and healthcare providers.

Multichannel: Insights for Measuring Effectiveness
October 14, 2013

This paper demonstrates how multichannel customer engagement strategy helps organizations succeed in a more complex, regulated and cost conscious market. Using on the results of a recently Cegedim Strategic Data study on sales rep detailing by channel effectiveness , this is the first in a series of whitepapers on the subject.

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