This OneKey report provides actionable insights on oncologists, an important group of specialists treating America's second deadliest disease category. Use it to formulate better marketing and engagement strategies with oncologists.
Healthcare delivery in the U.S. is rapidly evolving. As health systems integrate, decisions related to formulary, treatment, sales-rep access and health IT purchases are becoming more centralized. Download Cegedim?s OneKey Market Insight report to identify the top 25 integrated health systems ranked by the total number of facilities and healthcare providers.
This paper demonstrates how multichannel customer engagement strategy helps organizations succeed in a more complex, regulated and cost conscious market. Using on the results of a recently Cegedim Strategic Data study on sales rep detailing by channel effectiveness , this is the first in a series of whitepapers on the subject.