The Pro-Patient Cometh - Pharmaceutical Executive

ADVERTISEMENT

  • Search
  • Suppliers
  • Careers

Enter a company or product name

Keyword Location
About Search
The Pro-Patient Cometh
Comments from our Readers
Return to article
 Posted Mar 04 2012 04:19PM
The proactive patient is here to stay. As an industry we must embrace this fact and find better ways to help this consumer in their quest for quality health care information and their desire to be heard by others and influence others as well. According to Cybercitizen Health® 107 million US adults used social media for health related issues. This is almost double of what it was in 2008. As a pharmaceutical industry we need to focus our engagement in social media to utilize this force to advance public health. With the complex decision making process and the cross linking influence factors we must be able to identify the "pro-patient" consumers who are influential at a topic level and work with them to virally disseminate information which will be useful and valuable to consumers when they are at the ZMOT - or Zero Moment of Truth in their decision making process. Jack J Florio, Chief Business Officer - LiquidGrids
 
post a comment
Your email address will NOT be published.
appears with your comment
read our privacy policy
Note: does not support HTML
All comments submitted are subject to review, and may be delayed before posting. We reserve the right not to post comments.

ADVERTISEMENT

Click here