Comparative Effectiveness Research: Challenges for Pharma - Pharmaceutical Executive

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Comparative Effectiveness Research: Challenges for Pharma
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 Posted May 10 2012 09:34AM
Excellent article. Industry Standard Research recently released a high-profile market research report looking at how US Payers view data coming from many different study designs (RCTs, CER, HEOR, etc.) as it relates to their formulary decision-making. The net-net is that US Payers want more data and they want that data to be more than just data from RCTs. Getting a jump on how payers want to use post-approval data is going to be paramount for any biopharma in the next few years. Visit www.ISRreports.com or email me for more information on the report.
 
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