Pharma Meetings, Apr 1, 2007 - Pharmaceutical Executive

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Pharma Meetings, Apr 1, 2007
Column
Virtual Meetings Offer Solid Benefits for Investigators
By Bill Cooney
Almost four out of five investigators prefer e-meetings to on-site ones, and virtual training sessions are less time consuming and more cost efficient for the companies sponsoring them.
Think Outside the Event
By Kevin D. Crowley
To often events are "designed by committee," cobbled together without a clear, unifying vision.
Conventions as Catalysts
By Stephen Wray
There is a gap between what doctors want and what booths offer.
Come Together
By Frank Skinner
Healthcare confabs weathered a storm over the past decade but have been mounting a comeback. Average professional attendance at healthcare conventions in the United States rose 13.8 percent in the last five years, according to a new report by the Healthcare Convention and Exhibitors Association (HCEA). The increase represents a five-year rebound after a trend of steadily declining attendance.
It's Easy Being Green
By Bruce Fears
As "green" options in the meeting and conference industry expand, environmentally conscious event planners, organizers, and companies are finding that going green not only benefits the planet and saves resources, but also offers a wealth of other advantages.
Introduction
Introduction: The Impact Factor
By Beth Herskovits
The last medical meeting i covered was held in San Diego, a city of luxury apartment buildings, trolleys, palm trees, and docks for boats big and small. The meeting was held in a modern and imposing convention center, next to the historic Gaslamp Quarter—and the starting point for thousands of conventioneers who visit each season.

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