Pharmaceutical Executive, Feb 1, 2008 - Pharmaceutical Executive

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Pharmaceutical Executive, Feb 1, 2008
Features
Big Deals
By The Pharm Exec staff
Many say licensing is the new R&D. We've rounded up the unions to watch from the third quarter of 2007.
Brand of the Year 2008
By Walter Armstrong
With Chantix, Pfizer combined inspired drug design with innovative customer-focused marketing to make the first real medical assault on nicotine addiction.
Basic Training: Trends in Learning & Development Departments
By Rayna Herman , Laura Ramos
Can pharma take its talent—and its earning potential—to the next level with employee education?
Fight Resistance
By Joanna Breitstein
US officials think they can control MRSA and other "superbugs," but dangerous bacteria know no boundaries. What does the world do when its drugs stop working?
Washington Report
Funding Follies at FDA
By Jill Wechsler
Congress blocked DTC user fees, Reagan-Udall, field force reforms while slightly bumping FDA's budget
Column
Saving Sales
With sales forces shrinking, how does the industry combine new technologies with old-fashioned face time to maximize sales?
Out of the Black Box: Marketing a Product with a Warning Box
By Kathy Magnuson, Brand Pharm
A black-box warning needn't spell doom for your product. Here's how to take the good with the bad and end up on top.
FluTube: What Pharma Can Learn from Novartis' YouTube Campaign
By Sara Donnelly, Associate Editor
Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.
Global Report
Wholesale Change: UK Responds to the Single-Supplier Practice
By Sarah Houlton
Will the sole-wholesaler approach mean higher costs for NHS?
Thought Leader
Rights to Japan: Q&A with Steve Engen, Japan Bridge
Global marketing strategies and the business opportunities in Japan
From the Editor
Calling All Leaders
By Patrick Clinton
New from Pharm Exec: a blog, expanded tech and deals coverage, and a new awards program for emerging pharma leaders

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