Successful Product Manager's Handbook, Mar 3, 2008 - Pharmaceutical Executive

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Successful Product Manager's Handbook, Mar 3, 2008
Feature
Defusing the Time Bomb
By Eric Bolesh
Just because you're losing ground to generics doesn't mean you should put your head in the sand. Act before it's too late.
Everything A Product Manager Needs To Know But Might Not Know To Ask
By Marylyn Donahue
A look at what Allergan is doing to take on spotty product manager training
Getting Everyone On Board
By Marylyn Donahue
Pharma spends lots of time and money training sales forces. How did Allergan decide it should do the same for product managers?
The Birth Of A Product Manager's Training Program
By Marylyn Donahue
Product manager training should be customized to meet a company's changing needs. But how do you do it?
First Step in Gaining Insight
By Steve Padgett
The goal is to know and understand your customer so well that the product sells itself
Coupons, Vouchers, and Adjudicated-Debit Cards: How Is A Brand Manager To Decide?
By Michael Edmondson
Each tactic has its advantage, but one is tech savvy and just might make filling scrips a lot more desirable for customers
Introduction
Introduction: Getting Your Act Together
By Marylyn Donahue
What will it take for pharma to move away from seat-of-your-pants training for product managers?

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