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Money-Back Guarantee
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| By
Thomas Nagle
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...and other ways you never thought to sell your drugs
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On-The-Job Off-Label Compliance
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| By
Fred Eaton
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Mark Scallon
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Pharm Exec presents a user's guide to minimizing your company's risk areas (all 80 of them).
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The Navigator: Charlotte Sibley
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| By
Joanna Breitstein
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Here's the saga of how market research, health outcomes, and dozens of other tools that connect the industry to patients came to be.
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Chinese Puzzle
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| By
Walter Armstrong
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The contamination of heparin in China cast the drugmaker, its US supplier, and FDA as indifferent and incompetent. Then the story took a very strange turn...
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Molecular Fraud
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| By
Patrick Clinton
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The real question in the Baxter heparin scandal is not who's guilty but whether pharma can get reliable results from a country in chaos
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Molecular Fraud
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| By
Patrick Clinton
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The real question in the Baxter heparin scandal is not who's guilty but whether pharma can get reliable results from a country in chaos
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British Biotech Blues
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| By
Sarah Houlton
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Can ceasing trade sales and finding funding help UK biotechs became an industry in their own right?
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Putting the "I" in "Team"
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| By
Margaret-Ann Cole
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Pharma is embracing the cross-functional team. But that doesn't mean that you must blend in with the sheep. Putting your best foot forward strengthens the team...and you.
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The WIIFM Initiative
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| By
Sander A. Flaum
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Everyone likes to work for a successful company. But how do you drive your initiatives to the top? Never underestimate courage and persistence.
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Mind the (Tax) Gap
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| By
Erika A. Kelton
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A little-known provision in a new law rewards employees for blowing the whistle on tax fraud. Pharma should examine its tricky tax situation—and work out the issues on a global level.
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How to Wow the Docs
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| By
Michael Shaw
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Charles Goetz
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Talk to MDs in their language and build a better brand
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Let's Play Pharmazooticals
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| By
Walter Armstrong
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When it comes to developing novel therapies from the animal kingdom, it's mostly a game of pick your poison
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Tracking Pharma Consumers Online
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New study ranks the top RX product sites and looks at the consumers who view them
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The Hispanic Factor
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Jane Finney
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What Big Pharma needs to learn—and value—about this rapidly growing US demographic
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Valuing Diversity
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| By
Reggie Smith
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Veteran salesperson Reggie Smith of Genentech makes the case for sales force diversity
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