Agency Confidential, Jun 3, 2008 - Pharmaceutical Executive

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Agency Confidential, Jun 3, 2008
Introduction
Introduction: Beauty and The Geek
By Marylyn Donahue
Pharma and ad agencies have enjoyed a long and profitable relationship, but now their worlds are changing. Can this marriage survive?
Interview
Agencies Are Talking About
By Marylyn Donahue
To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks
What's Taking So Long?
By Marylyn Donahue
At a time when current sales and marketing models are unsustainable, pharma is still slow to adopt online opportunities
Feature
Building Online Community
By Bill Drummy
Web site supports Crohn's patients and supplies goal-busting database for company's new product
Creating An Agency-Client Prenup That Works
By Dan Bobear
From the agencies point of view the beginning of a beautiful relationship is based on negotiating a successful compensation structure
Seven Strategies For Successful Agency Hook-Ups
By Mark Chataway
Do you really know who you are hiring? Agency Insider Mark Chataway spills the beans on why the pitch doesn't work, and what you need to do before signing on

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