Pharmaceutical Executive, Dec 1, 2008 - Pharmaceutical Executive

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Pharmaceutical Executive, Dec 1, 2008
Features
Keeping It Real
By George Koroneos, Online Content & News Editor
Online pharmacies are touting more than just Viagra. Here's what pharma is hoping to do about it
The New Deals
By Walter Armstrong
Everything you wanted to know about the year's most important deals—and what to watch for in the future
The 2008 Pipeline Report
By Ron Feemster
We scrub industry's pipeline to find the drugs that everyone will be talking about in 2009 and beyond
Columns
The Self-Fueling Marketing Machine
How to extract valuable market research from e-marketing campaigns
Global Report
Animal Humanity
By Sarah Houlton
The new EU directive looks to reduce, refine, and eventually replace animal testing
From the Editor
Reason to Believe
By Patrick Clinton
Maybe what you're feeling isn't impending doom. Maybe it's just growing pains.
Washington Report
Challenge and Challenges
By Jill Wechsler
To expand health coverage amid an economic crisis, Obama will be looking hard for ways to cut costs

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