Pharmaceutical Executive, Jan 1, 2009 - Pharmaceutical Executive

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Pharmaceutical Executive, Jan 1, 2009
Features
Uneven Landscape
By Carrie Fisher
The headlines are about layoffs, but some segments of pharma are still hiring. Pay, meanwhile, tightens.
Pharma vs. Pharma
By Stan Bernard, MD
Every industry has a life cycle, and pharma's has just entered its competitive stage. Here's how to prepare.
Overlooked Opportunities
"Test and treat" strategies aren't just for new-to-market drugs anymore.
Forecast 2009: Up in the Air
By Walter Armstrong
We know what you're thinking: new president, rotten economy, patent cliff. Do you feel Evel? Well, do you?
Columns
The Communications Convergence
Because they have often been subject to greater scrutiny, biotech companies have set a new standard for communications
Getting Graphic
The graphic novel emerges as a versatile, effective medical education and marketing tool
Fair Market Value
With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?
Back Page
Pharma Confidential
By Stephen E. Gerard
How hopeful are execs about the future of their own companies and the industry in general?
From the Editor
Getting Across
By Patrick Clinton
It's just the way life works: You're always crossing the bridge before you get to it—or after it's gone
Leadership
Deal With It
By Sander A. Flaum
When life gives them lemons, leaders roll up their sleeves and find a lemon distributor
Washington Report
FDA Turnaround Time
By Jill Wechsler
Will more resourches and new leadership fix FDA, or is a major overhaul in order?

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