Pharmaceutical Executive, Feb 1, 2009 - Pharmaceutical Executive

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Pharmaceutical Executive, Feb 1, 2009
Features
Stream Power
Convert future revenue into present value with alternative approaches to access capital.
Vaccines for All
By Joanna Breitstein
The world is suffering. But just over the horizon is a new access equation that could speed innovative vaccines to where they're needed most.
Brand of the Year: Crestor
By Walter Armstrong
For aiming to be a game-changer in cardiovascular disease, we recognize comeback kid Crestor as the year's No. 1. Plus three fine finalists.
Columns
Dive into Digital
Exclusive Pharm Exec survey details how pharma can make virtual channels effective marketing vehicles
"AIM" High and Win
If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game.
Leadership
Innovation Nation
By Sander Flaum
The President is ready to spend heavily to help out economy. Let's invest in ideas that carry us forward.
From the Editor
Working Together
By Patrick Clinton
No one who cares about global health can be happy with a system that only "eventually" delivers drugs and vaccines for the planet's neediest people
Global Report
Reforms Offer Good News for Trade
By Sarah Houlton
EC proposal loosens restrictions on drug packaging and information dissemination.
Washington Report
Securing Savings
By Jill Wechsler
A close look at the healthcare industry will separate real cost-cutting measures from money-saving myths.

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