Successful Product Manager's Handbook, Mar 3, 2009 - Pharmaceutical Executive

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Successful Product Manager's Handbook, Mar 3, 2009
Feature
Brand Launching in The Perfect Storm
In bad weather, the intuitive response is to batten down the hatches, but it also might be the worst approach when trying to float something new
Guide to Skillful Communication
Being able to effectively communicate is a crucial part of a product manager's job, especially in pharma. Here are some tips on how to do it
Practicing Safe Social Marketing: Six Steps To Online Engagement
Pharma deems social media as too vulnerable to regulations to be an effective marketing tool, but that doesn't mean they can't engage in ways more suitable
Introduction
Introduction: Pharma's New Action Heroes
By Marylyn Donahue
Product managers are key figures as maintaining a winning portfolio becomes a lot harder, more complex, and vastly more important

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