Pharmaceutical Executive, Apr 1, 2009 - Pharmaceutical Executive

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Pharmaceutical Executive, Apr 1, 2009
Features
Make a Match
By David Zuckerman , Rachael Zuckerman , Kenneth Getz , Charles Piper
Big Pharma is finally making a commitment to partner-based outsourcing.
A Season in Financial Hell
From the depths of the Great Recession, Pharm Exec called in pros on all sides of the M&A business to help us deal.
Deborah Dunsire: Woman of the Year
By Joanna Breitstein
From her start as a physician working in apartheid-era South Africa to the dramatic turnaround and takeover of Millennium, Deborah Dunsire has lived a life that has defied all expectations.
Columns
Retooling the Pharma Marketing Model
By S. Kent Stephan
It's time for pharma market research to advance science-based decisions and foster judgement calls
Ten Minutes to Connect
By Marcee Nelson
How one conversation between a woman and her physician can make or break a brand
The Unkindest Cut
By Sander A. Flaum
Layoffs are raging through the economy. But do they actually affect the bottom line
Column
When Sharks Attack
By Stan Bernard, MD
Launching a product? Your competition likely plans to interfere. Here's how to counter a counter-launch.
From the Editor
Dear Commissioner...
By Patrick Clinton
Unsolicited advice for FDA's next leader: Keep it real, fight popular delusions, and somehow, please, defend the agency.
Washington Report
Kickoff for Reform
By Jill Wechsler
In addition to overhauling healthcare, Congress is weighing proposals for updating FDA policies and expanding access to drugs.

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