Pharmaceutical Executive, Jun 1, 2009 - Pharmaceutical Executive

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Pharmaceutical Executive, Jun 1, 2009
Features
Pay For Play
The P4P movement is here. Pharma marketers, it's time to take note.
Stealth Pharmas
The third annual audit reveals how pharma's "other half" performs.
Emerging Leaders 2009: The Faces of Innovation
Our second annual Emerging Leadership Awards cast the spotlight on 27 young rising stars most notable for their dedication and contribution to the pharma industry. Here's a closer look at why.
Columns
On the Right Pathways
With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes.
Learning to Relate
A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
Column
Domestic Intervention
By Sander A. Flaum
The United States needs a new focus on educating its future labor force; and it needs parents to take the main role.
From the Editor
High School Justice
By Patrick Clinton
FDA slaps down Cheerios and forces pharma companies that use Google to make technical changes no consumer will ever notice. Big whoop.
Washington Report
A Bigger, Bolder Agency
By Jill Wechsler
FDA is seeking more resources to support compliance and oversight.

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