Pharmaceutical Executive, Jul 1, 2009 - Pharmaceutical Executive

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Pharmaceutical Executive, Jul 1, 2009
Features
Swallowing the Innovator's Rx
Capitalize on the new age in healthcare with "disruptive innovation."
French Revolution
By Walter Armstrong
Chris Viehbacher's first fast and furious six months at the top of Sanofi-Aventis have heads spinning...and rolling.
The Pharmerging Future
A guide to grabbing growth in seven "pharmerging" markets.
Columns
Get Organized
By Megan Svensen
What community organizing can teach pharma marketers about building a brand.
Column
Time to Create
By Sander A. Flaum
Too many people think of creativity as a mystic flash of inspiration. It's also hard work that needs to be built into every leader's professional life.
Forget Brand vs. Brand—This is War
By Stan Bernard, MD
Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.
From the Editor
What to Buy
By Patrick Clinton
In the long run, pharma wants to sell health, not just drugs.
Washington Report
Safety and Security
By Jill Wechsler
As FDA looks to balance risks and benefits, more regulations are on the horizon.

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