Pharmaceutical Executive, Sep 1, 2009 - Pharmaceutical Executive

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Pharmaceutical Executive, Sep 1, 2009
Features
A Different World
Brent Saunders, Schering-Plough's president of global consumer healthcare, talks growing role of OTC drugs in Pharma's future.
Industry Audit 2009
By Bill Trombetta
Bill Trombetta expands his annual guide to stellar performance with the "Heavenly 27."
One Pill Makes You Small
By Ron Feemster
The obesity pipeline, despite a hugely underserved market potentially worth $11 billion, is awfully thin.
An Open Conversation
By George Koroneos, Online Content & News Editor
Big Pharma navigates a regulatory minefield to reach social media consumers. It's anything but 'business as usual.'
Columns
The Power of Joe
With the emergence of user-generated content, marketers have to keep up on the buzz around their brands and categories on the Web.
Relationship Building
The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights.
Maximize Your Marketing Spend
Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning.
Column
Lemonade 101
By Sander A. Flaum
An open letter to Rep. Henry Waxman (D-CA)
From the Editor
An Essential Bed Check
Mastery of internal factors can mean the difference between thriving and failing in an environment where industry is a price taker, not a price setter.
Washington Report
Going Global
By Jill Wechsler
Pharma steps up development of new vaccines and treatments to combat Third World diseases

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