Pharmaceutical Executive, Sep 3, 2009 - Pharmaceutical Executive

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Pharmaceutical Executive, Sep 3, 2009
Feature
Physician Meetings: A Bright Future
By Marylyn Donahue
The good news is that as the industry changes its sales force model, the need for meetings will increase
Information, Education, and Talk Trump Free Pens
Exhibit marketers can breath a sigh of relief to find out that the new code is having little impact on attendance
The Shrinking Pool
By Elio Evangelista
Public scrutiny, regulations, and pharma's image are taking a toll on the availability of KOLs
Perception is Reality
In this day and age of regulations and austerity, upscale venues are no longer able to put on the ritz
Two Views From Inside The Exhibition Booth
No longer just a meet-and-greet venue, the exhibition booth has become an effective selling channel

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