Pharmaceutical Executive, Oct 1, 2009

Features

Are You Ready For The Revolution?

By IMS Health , IMS Health Intelligence.360 Editorial Board

Seven Global Trends shaping the future of the pharmaceutical industry.

Innovation Over Imitation

By Bassil Dahiyat

As the first generation of biologics patents expire, companies are jokeying for position in follow-on biologics.

The Book on Daniel

By Walter Armstrong

Novartis CEO Daniel Vasella has built the Swiss firm into the fastest growing pharma in the world, and in the process gained a reputation as an outspoken visionary. But is he really as good as all that?

Finding the Sweet Spot

By Gen Li

How proper site activation and site enrollment can help you get the most from clinical trials.

Columns

Making Big Waves

By Peter H. Nalen

How a small competitor benefited from the use of interactive marketing.

Innovation By Design

Executives should embrace design to discover new markets and find new ways to server customers.

Back Page

Animal Testing: Terrorism and the Militant Fringe

The militant fringe of animal rights activists targets pharma.

From the Editor

Explaining Innovation

Governments and payers don't see that innovation covers everything from invention to building market share. Scant attention is paid to the critical "back end" of the innovation cycle.