Pharmaceutical Executive, Jan 1, 2010 - Pharmaceutical Executive

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Pharmaceutical Executive, Jan 1, 2010
Features
Reinventing the Market Research Function
By William Looney
In a disruptive era of change, old-fashioned intuition still counts.
First, Do No Harm...
By Mason Tenaglia
Designing and deploying company copay offset programs without devaluing the brand.
The Big Reset
By Walter Armstrong
Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?
Columns
Build a Better Lunch Table
In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.
Patient Partnerships Under Scrutiny
New tools are beig applied to make patient advocacy powerful and measurable.
Competition
War Games 2.0
Competitive simulations can help pharma adjust to market changes by identifying effective action steps.
From the Editor
Definitions for the New Decade
By William Looney
Pharma must get its definitions right to be successful in the new decade.
Washington Report
The Big Shift
By Jill Wechsler
Pharma must confront regulatory and marketing challenges in a global competitive environment.

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