Pharmaceutical Executive, Aug 1, 2010 - Pharmaceutical Executive

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Pharmaceutical Executive, Aug 1, 2010
Features
Adherence Through Education
By George Koroneos
Pharma's quest for patient adherence has been trying. Could better patient education be the answer?
Mr. Quality Goes to Washington
By Walter Armstrong
Berwick's mission: To successfully translate the new healthcare bill into practice.
Competition: The Heat is On
By William Looney
Not only is the rivalry getting intense, pharma firms are not doing enough to create the organizational mandate that puts competition front and center in strategy
Strategies for Emerging Markets: Seven Keys to the Kingdom
By William Looney
It's back to the future in Pharm Exec's second-annual review of industry prospects in the IMS "Pharmerging 17"
Legal
Patenting Diagnostics: Going Back to the Drawing Board
By Daniel Reisner
A recent Supreme Court decision leaves open the debate on patent eligibility requirements.
From the Editor
Learning to Weather a Storm
By William Looney
An industry struggling to meet expectations for new science may find the best strategy is the "controlled burn."
Columns
What Pharma Needs to Know About M-Health
By Lynn O'Connor Vos
The ubiquity of the mobile phone has placed healthcare in the palm of consumers' hands.

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