Pharmaceutical Executive, Mar 1, 2011 - Pharmaceutical Executive

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Pharmaceutical Executive, Mar 1, 2011
Features
Creating Customer Value: New Horizons on the Managed Markets Journey
By Mark Dancer , Carrie Fisher , Ian Wilcox
A highlight of the Hay Group's annual study of Sales Force Effectiveness, focusing on managed care markets
Clinical Development Outsourcing: Are We Having Fun Yet?
A sneak preview of The Avoca Group's 2011 Annual Survey on CRO and Industry Relationships
Ad Stars 2011
By Jennifer Ringler , Jeff Schindler
Pharm Exec's annual feature applauding the people behind the best of pharma advertising over the past year
John Castellani: Industry's Level Bet on a Dizzying Future
By William Looney
Can PhRMA's own business model synch with industry's Pharm Exec takes a closer look at PhRMA's new leadership.
Engage the Physician!
New research shows that gauging the mind of the clinician is crucial to timely uptake of the new diagnostic tools offered by the genomic revolution
From the Editor
Making Sense of Market Chaos
By William Looney
Pharma can be an insular industry, with limited capacity to gaze beyond its own narrow frame of vision
Columns
A Rule of Thumb Gets Shot Down
The Federal Circuit court continues its trend in tightening the standards for establishing patent damages by leapfrogging a stalled legislative process
The Brand Promotion Gauntlet
By Al Topin
When dealing with the pharmaceutical marketplace, why is keeping things simple so complex?
Where have all the Scientists Gone?
By Andrea LaFountain
With an emphasis on short-term objectives rather than long-term goals, pharma is missing a huge opportunity in applying market science to drive adherence
New Tools Track Safety, Value in Medicine
By Jill Wechsler
FDA's Sentinel Initiative raises broader questions about tapping patient information and health IT for comparative studies in drug development
Pharm Exec's Seventh Annual Media Audit
By George P. Sillup , Stephen J. Porth
Negative views regarding pharma are on the rise, but vaccines help keep the focus on the positives of innovation

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