Pharma Meetings, Feb 1, 2003 - Pharmaceutical Executive

ADVERTISEMENT
Pharma Meetings, Feb 1, 2003
Features
The Right Stuff
By Merrill B. Corry
Pharma meeting managers and their suppliers must know what to look for in a strategic partner to ensure high- quality and cost-effective meetings.
Paradise at a Great Price
By Heidi Waldrop Bay
Scheduling a meeting during the off-peak “value season” can mean big savings and lots of extras for pharma meeting planners.
Exhibits Go Interactive
By Stephen E. Sweeney , Manny Montalvo
Connectivity and exposure were once marketers’ goals for medical conventions. Now, they look for differentiation, comprehension, and market share growth.
Priority: Education
By Eric Allen
Medical conference exhibits can satisfy guidelines and still meet pharma’s and doctors’ educational needs.
Great Places to Meet
A list of meeting destinations.
More Mileage for Meetings
By Mark Gleason
Savvy pharma companies are finding effective ways to leverage the high cost of live symposia by expanding them to dynamic online CME programs.

ADVERTISEMENT

Click here