Pharmaceutical Executive, Aug 1, 2011 - Pharmaceutical Executive

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Pharmaceutical Executive, Aug 1, 2011
Features
The Adherence Fight: A TKO?
By Jennifer Ringler
Why does the match against medicines compliance always seem to end in an easy knockout?
Innovation at Pfizer
By William Looney
A Q&A with Kristin Peck, the drugmaker's Executive Vice President, Worldwide Business Development and Innovation.
Employers: Fighting Non-Adherence
By Jennifer Ringler
A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health
From the Editor
Options for Paying for Health—The Right Way
By William Looney
What Big Pharma fails to see is how engagement in health policy is the biggest of reputation builders
Columns
Is the 'Emerging Market' a Dated Concept?
By Ben Comer
When it comes to the emerging markets, executing a few key elements of success are more important than ever.
Cure for the Common Cold Chain Break
By Ted Prusik
In medicines, as in life, the journey is just as important as the end result
Congressional Investigations: What Every Exec Should Know
By David Ryan , Danielle Pelot
When faced with legislative scrutiny, be prepared, be truthful, and don't be afraid to say 'I don't know'...
Europe in HTA Gridlock
By Reflector
HTAs are gridlocked by diverse national requirements, a lack of alignment on processes, and even on the value of their outcomes.
The Slow Dance Toward Obsolescence
By Bill Drummy
Does Big Pharma have the emotional connection and intellectual commitment to move with the pace of change?
An IOU to Big Pharma Regarding EHR
By Ben Comer
It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.
The Supremes Shape Pharma
By Jill Wechsler
A number of important decisions from the Supreme Court will affect drug marketing, research, and regulation
Google+ and Pharma
By Peter Houston
Is Google+ the social media platform that pharma has been waiting for?
Giving Press Releases New Legs
By Joe Dysart
Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed
Mind the Gap!
By William Looney , Ben Comer
No one doubts the importance of health expenditures ? but then, euros, like dollars, don't grow on trees

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