Pharmaceutical Executive, May 1, 2012 - Pharmaceutical Executive

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Pharmaceutical Executive, May 1, 2012
Features
Value-Based Pricing: Too High a Price for UK Pharma?
By Julian Upton
Will changes to the P&R system in the UK finally put some real metrics behind the elusive concept of value?
Pharm Exec 50: Growth from the Bottom Up
By Jerry Cacciotti , Patrick Clinton
More consolidation didn't boost sales at the top, but a handful of nimble newcomers posted impressive growth on the other end of the curve.
From the Editor
Pharma 50 Comment: Seeding Beyond the Base
By William Looney
The industry's reputation as a growth industry no one wants to pay for is more secure than ever, writes Pharm Exec Editor William Looney.
Special Section
Information Overload
By William Looney
Data has become as important as the drug in driving success in healthcare.
Super-Size Me: Optimizing the Information Explosion
By Don Ragas
Options for using data have proliferated to the point of becoming overwhelming. So what opportunities does this information explosion present?
Managing Information Overload
Companies know they need regulatory information management. What they don't always know is where to start and how to weave this vital capability across the enterprise.
Pharma's Winning Innovative Technology
By Marylyn Donahue
Highlighting the companies awarded for exemplifying a high level of operational excellence with technology.
Country Report
Country Report: South Africa
In just the past few years, South Africa has hit several key economic benchmarks demonstrating the country's upward trajectory.
Column
Government: Big Pharma's Best Friend in Emerging Markets?
To gain market access in emerging markets, pharma companies face pressure to offer a convincing Corporate Value Proposition to governments.
Comparing Apples to Broccoli
By Ben Comer
In late March, the Supreme Court debated the merits—or lack thereof—of the Obama Administration's Patient Protection and Affordable Care Act. Can you match the analogy with the Justice?

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