Pharmaceutical Executive, Jul 1, 2012 - Pharmaceutical Executive

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Pharmaceutical Executive, Jul 1, 2012
Features
Emerging Pharma Leaders 2012
By PE Staff
Meet the rest of 2012's Emerging Pharma Leaders. Can these 15 global trend setters set the mark on their time in history?
Today's Mission Critical: Making Sense of Spending on Clinical Trials
By William Looney
Mastery of the clinical trial process has become essential to positioning new therapies for leadership in an increasingly crowded—and lengthy—race to registration.
The Learning Curve
By William Looney
In a wake up call to this year's Emerging Leaders a group of St. Joseph's Business School Health Management alumni say time has no limit on surprises—change for pharma is here and its good.
Country Report
Country Report: Thailand
Indochina's biggest pharmaceutical market (US$ 4 billion, 66 million population, <5 percent of GDP spent on healthcare) has quickly matured over the past years due to the implementation of heavy cost containment measures meant to make healthcare more accessible to the patient. These measures have driven the market from double-digit growth to almost flat growth within the course of two years.
Column
John Lechleiter on PhRMA and Innovation
By Ben Comer
Eli Lilly CEO John Lechleiter on his agenda as incoming chairman of PhRMA, US healthcare reform, the euro crisis, and the small problem, of innovation.
Who Will Pay for New Drugs?
By Jill Wechsler
Comparative research documenting value and affordability is key to obtaining coverage for high-cost therapies. Jill Wechsler reports.
Marketing: Why the Conversation Has Changed — Forever
By Al Topin
At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not, writes Al Topin.
From the Editor
Less, But Better
By William Looney
Pharm Exec's 2012 roster of Emerging Leaders—our sixth to date—is not only a way to recognize a few individuals who've made a difference in their organizations. It also serves as a barometer to track larger changes in the workplace.

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