Pharmaceutical Executive, Apr 1, 2013 - Pharmaceutical Executive

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Pharmaceutical Executive, Apr 1, 2013
Features
On-Market Pricing Strategies
By Justin Works , Andrew Parece, MBA
List pricing strategies that diverge from these approaches without "hitting the cliff".
Woman of the Year 2013
By Joanna Breitstein
This year's HBA Woman of the Year is Merck's Bridgette Heller of Merck Consumer Care.
2013 Dealmakers Outlook
By William Looney
Pharm Exec's annual look at the trends and best practices in biopharm licensing and M&A for the year ahead.
Evidence-Based Marketing: From Rise to Stall—and Ultimate Triumph
By Bill Drummy
The slow evolution toward a state of grace in tracking ROI for digital promotion.
Pfizer's Quality by Design Approach to Trial Management
Improving the quality of clinical trials is a major strategic activity for Big Pharma, one where efficient management of a demanding set of regulatory requirements can have a positive impact on the bottom line.
Country Report
Country Report: Belgium
Belgium is a hub for clinical trials, a leader in the biopharmaceutical industry, and a center for pharmaceutical production and distribution.
Column
Key to Brand Positioning: Look Inside Your Heart
By Matthew Smith , Edmund White
Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.
Full Disclosure for Pharma
By Jill Wechsler
There seems no end to demands for data on clinical research, conflicts of interest, company payments, and drug prices.
Conflicted Interest
By Ben Comer
Do Big Pharma dollars make physicians lousy caregivers?
Is National Drug Pricing Freedom in Europe Nearing its Expiry Date?
By Reflector
The European Union's attempt to update its transparency rules sparks new debate.
From the Editor
The Community Clause
By William Looney
The conversation thread that binds this month's Pharm Exec is building communities—when the harsh economics of market change suddenly discounts the familiar, then the best way to move up is to reach out.

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