Marketing - Pharmaceutical Executive

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Marketing
Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Positioning: Still a Key Marketing Tool

June 26, 2014

Marketing communications theories come and go. One that has endured since it was put forward more than 30 years ago, however, is called positioning.

UK Company Wins Lilly Supplier Award

June 12, 2014

Lilly

Social Media and the In-House Counsel

June 1, 2014

What is and what should be keeping you up at night.

Does Your Rigor Match Your Risk?

May 1, 2014

Digital technology has changed the risk relationship between brands, HCPs, and patients – it's vital to get that technology working right the first time.

Fixing Wikipedia

April 10, 2014

Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? Peter Houston reports.

The New Metrics of Market Success

March 3, 2014

Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else?

Social Media: Have We Reached The Tipping Point?

February 1, 2014

For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites.

Product Positioning 2.0

February 1, 2014

Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard.

Managed Markets: Positioning Your Product For Success with Pull Through Strategies

February 1, 2014

A patient-centric approach to drug development delivers the benefits that actually create value.

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