Marketing - Pharmaceutical Executive

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Marketing
Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Wanted: A Trusted Advisor

June 18, 2013

Al Topin on redefining your ad agency's role in today's complex pharma market

At the Nexus of Convergent Revolutions

June 12, 2013

Digital technologies meet cost containment in the new pharma marketing landscape, writes Bill Drummy.

Key to Brand Positioning: Look Inside Your Heart

April 1, 2013

Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.

On-Market Pricing Strategies

April 1, 2013

List pricing strategies that diverge from these approaches without "hitting the cliff".

Evidence-Based Marketing: From Rise to Stall—and Ultimate Triumph

April 1, 2013

The slow evolution toward a state of grace in tracking ROI for digital promotion.

Less Selling, More Time

March 1, 2013

What can happen when reps focus on the physician-patient conversation? Al Topin reports.

The Doctor-Patient Disconnect

January 1, 2013

Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin.

Big Data, Bigger Ideas

December 1, 2012

How to stop worrying and learn to love the data.

Agencies and Clients — Dealing with a Break-Up

November 1, 2012

How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin.

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