Pharmaceutical Executive Magazine
http://pharmexec.findpharma.com/pharmexec
The publisher of Pharmaceutical Executive brings visitors PharmExec.com, which serves up a daily dose
of news and features from the world of pharma business and marketing.2008-10-11T00:17:15ZPrix Galien1
http://pharmexec.findpharma.com/pharmexec/Prix-Galien/ArticleStandard/Article/detail/557730?ref=25
Prix Galien2008-10-09T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/557730nullHTMLShire Receives Warning For YouTube Video
http://pharmexec.findpharma.com/pharmexec/News/Shire-Receives-Warning-For-YouTube-Video/ArticleStandard/Article/detail/556971?ref=25
Shire received a warning letter from FDA citing failure to provide warnings in non-traditional
consumer ads. Is it time to look at better regulations for new media? Worse yet, is FDA watching
YouTube?2008-10-08T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/556971nullHTMLPfizer Refocuses Marketing Division with New Restructuring Strategy
http://pharmexec.findpharma.com/pharmexec/News/Pfizer-Refocuses-Marketing-Division-with-New-Restr/ArticleStandard/Article/detail/556977?ref=25
The pharma giant just announced major plans to break up its R&D divisions into smaller
units targeting areas of growth. Marketing will be part of the restructuring plan, and there is good news: No new
layoffs.2008-10-08T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/556977nullHTMLPhysician Assistants Establish Online Presence
http://pharmexec.findpharma.com/pharmexec/Marketing/Physician-Assistants-Establish-Online-Presence/ArticleStandard/Article/detail/556966?ref=25
With the launch of Clinician 1, physician and nurse assistants now have a place to share information
online. The increase in No-See doctors and general difficulty for reps to meet with prescribers might make this the
opportunity for pharma to reach a major stakeholder.2008-10-08T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/412008/556966nullHTMLCommunity Anti-Drug Coalitions of America Applauds President for Signing Historic Addiction and Mental
Health Parity Legislation Into Law; Law Requires Health Plans to Provide Same Benefits for Substance Abuse
Disorders
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Community-Anti-Drug-Coalitions-of-America-Applauds/ArticleNewsFeed/Article/detail/556420?ref=25
2008-10-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/556420nullXMLDiscovery of Natural Compounds That Could Slow Blood Vessel Growth; Johns Hopkins Researchers Discover
Candidates for Fighting Disease
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Discovery-of-Natural-Compounds-That-Could-Slow-Blo/ArticleNewsFeed/Article/detail/556326?ref=25
2008-10-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/556326nullXMLPharmExec 2009 Media Kit
http://pharmexec.findpharma.com/pharmexec/PharmExec-2009-Media-Kit/ArticleStandard/Article/detail/555961?ref=25
PharmExec 2009 Media Kit2008-10-02T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402008/555961nullPDFPharmExec 2009 e-media kit
http://pharmexec.findpharma.com/pharmexec/PharmExec-2009-e-media-kit/ArticleStandard/Article/detail/556005?ref=25
PharmExec 2009 e-media kit2008-10-02T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402008/556005nullPDFPharmExec Media Kit - website version
http://pharmexec.findpharma.com/pharmexec/PharmExec-Media-Kit---website-version/ArticleStandard/Article/detail/555999?ref=25
PharmExec media Kit website version2008-10-02T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402008/555999nullPDFPrasugrel Decision Delayed; No Reason Why
http://pharmexec.findpharma.com/pharmexec/News/Prasugrel-Decision-Delayed-No-Reason-Why/ArticleStandard/Article/detail/555314?ref=25
Lilly's coronary drug still hasn't been approved. FDA is mum on what?s taking so long, and analysts
are left pondering the status of the medication.2008-10-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402008/555314nullHTMLSpecialty Drug Costs Spike
http://pharmexec.findpharma.com/pharmexec/News/Specialty-Drug-Costs-Spike/ArticleStandard/Article/detail/555316?ref=25
A new report by the AARP shows a huge boost in specialty drug prices—well beyond the
average rate of increase. Meanwhile, branded drugs saw modest increases and generics prices took a
dip.2008-10-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402008/555316nullHTMLPurepac Preemption Defense Denied
http://pharmexec.findpharma.com/pharmexec/News/Purepac-Preemption-Defense-Denied/ArticleStandard/Article/detail/555310?ref=25
Just a few weeks from the start of the mammoth Wyeth v. Levine Supreme Court hearing, a small state
case hammered home the fact that generic drug manufacturers can't expect preemption to save them just because FDA
approved the label.2008-10-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/402008/555310nullHTMLResearchers Use Nanoparticles to Deliver Treatment for Brain, Spinal Cord Injuries
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Researchers-Use-Nanoparticles-to-Deliver-Treatment/ArticleNewsFeed/Article/detail/555825?ref=25
2008-10-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/555825nullXMLWill Patients Stick to Physical Therapy? Questionnaire Can Help Doctors Predict
http://pharmexec.findpharma.com/pharmexec/Will-Patients-Stick-to-Physical-Therapy-Questionna/ArticleNewsFeed/Article/detail/555824?ref=25
2008-10-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/555824nullXMLAmerican Cancer Society Celebrates Signature of Menu Labeling; California Leads the Way for the Country in
Nutrition Policy
http://pharmexec.findpharma.com/pharmexec/American-Cancer-Society-Celebrates-Signature-of-Me/ArticleNewsFeed/Article/detail/555506?ref=25
2008-09-30T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/555506nullXMLMost Adults Under 50 Unlikely Need Colorectal Screening; New Study Shows They Have Few Pre-Cancerous
Polyps
http://pharmexec.findpharma.com/pharmexec/Most-Adults-Under-50-Unlikely-Need-Colorectal-Scre/ArticleNewsFeed/Article/detail/555411?ref=25
2008-09-30T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/555411nullXMLPenn Study Shows Immune System Can Hurt as Well as Help Fight Cancer; Discovery Could Lead to New Cancer
Treatments With Fewer Side Effects
http://pharmexec.findpharma.com/pharmexec/Penn-Study-Shows-Immune-System-Can-Hurt-as-Well-as/ArticleNewsFeed/Article/detail/555145?ref=25
2008-09-29T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/555145nullXMLGroundbreaking Findings on Autism to Be Presented at Carnegie Mellon International Symposium
http://pharmexec.findpharma.com/pharmexec/Groundbreaking-Findings-on-Autism-to-Be-Presented-/ArticleNewsFeed/Article/detail/555212?ref=25
2008-09-29T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/402008/555212nullXMLGenetic Alliance Issues Statement on the Resignation of NIH Director Elias Zerhouni, M.D.
http://pharmexec.findpharma.com/pharmexec/Genetic-Alliance-Issues-Statement-on-the-Resignati/ArticleNewsFeed/Article/detail/553682?ref=25
2008-09-26T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/553682nullXMLNorth American Association of Central Cancer Registries Announces New Leadership
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/North-American-Association-of-Central-Cancer-Regis/ArticleNewsFeed/Article/detail/553681?ref=25
2008-09-26T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/553681nullXMLAdvance Offers Revolution in Food Safety Testing
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Advance-Offers-Revolution-in-Food-Safety-Testing/ArticleNewsFeed/Article/detail/553460?ref=25
2008-09-25T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/553460nullXMLPurdue Research Park-Based Company Detects, Traps Bacteria That Causes Foodborne Illness
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Purdue-Research-Park-Based-Company-Detects-Traps-B/ArticleNewsFeed/Article/detail/553459?ref=25
2008-09-25T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/553459nullXMLScientists Identify Novel Inhibitor of Human microRNA; Discovery Points to New Avenue for Cancer
Treatment
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Scientists-Identify-Novel-Inhibitor-of-Human-micro/ArticleNewsFeed/Article/detail/553391?ref=25
2008-09-25T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/553391nullXMLNanotechnology: Regulating the Smallest Details
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Nanotechnology-Regulating-the-Smallest-Details/ArticleNewsFeed/Article/detail/553390?ref=25
2008-09-25T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/553390nullXMLPfizer Pushes 'Safety First' on Educational Health Site
http://pharmexec.findpharma.com/pharmexec/Marketing/Pfizer-Pushes-Safety-First-on-Educational-Health-S/ArticleStandard/Article/detail/552400?ref=25
In an effort to give healthcare professionals and patients a one-stop source for factual drug safety
information and treatment options, Pfizer has launched a handy new medicine safety Web site with a bevy of bells
and whistles.2008-09-24T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/392008/552400nullHTMLSales Force Shuffle in Full Effect
http://pharmexec.findpharma.com/pharmexec/News/Sales-Force-Shuffle-in-Full-Effect/ArticleStandard/Article/detail/552398?ref=25
It's no secret that pharmas are cutting sales forces, and outsourcing to fill the gaps. But this was a
particularly trying week for sales reps, with Merck, Schering-Plough, and Boehringer Ingelheim announcing plans to
restructure their sales teams.2008-09-24T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/392008/552398nullHTMLPenn Researcher Receives $1 Million Grant for Cancer Gene Therapy Research
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Penn-Researcher-Receives-1-Million-Grant-for-Cance/ArticleNewsFeed/Article/detail/552711?ref=25
2008-09-24T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/552711nullXMLPalo Alto Medical Foundation Acquires Advanced Clinical Decision Support Technology From Enigma CKM Inc. to
Create New Medical Informatics Technology Program; New Technology Combines With PAMF's Electronic and Personal
Health Record Systems to Support Personalized Care for Patients
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Palo-Alto-Medical-Foundation-Acquires-Advanced-Cli/ArticleNewsFeed/Article/detail/552712?ref=25
2008-09-24T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/552712nullXMLFDA Launches Online DTC Primer for Consumers
http://pharmexec.findpharma.com/pharmexec/Marketing/FDA-Launches-Online-DTC-Primer-for-Consumers/ArticleStandard/Article/detail/552399?ref=25
A new FDA Web site defines consumer print advertising so the general public can spot bad and good
pharma ads. As a bonus, the site also serves as a checklist for pharma marketers trying not to step on any
regulatory toes.2008-09-24T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/392008/552399nullHTMLPenn Researchers Show That Inhibiting Cholesterol-Associated Protein Reduces High-Risk Blockages in
Arteries; Studies in Animal Model Point Way Toward New Class of Heart-Disease Medication
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Penn-Researchers-Show-That-Inhibiting-Cholesterol-/ArticleNewsFeed/Article/detail/552209?ref=25
2008-09-22T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/552209nullXMLBreakthrough Could Help Heal Spinal Cord Injuries Without Pain
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Breakthrough-Could-Help-Heal-Spinal-Cord-Injuries-/ArticleNewsFeed/Article/detail/552276?ref=25
2008-09-22T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/392008/552276nullXMLUniversity of Virginia Lab Micro-Sizes Genetics Testing
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/University-of-Virginia-Lab-Micro-Sizes-Genetics-Te/ArticleNewsFeed/Article/detail/551761?ref=25
2008-09-19T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/551761nullXMLExpanding Cell Girth Indicates Seriousness of Breast Cancer
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Expanding-Cell-Girth-Indicates-Seriousness-of-Brea/ArticleNewsFeed/Article/detail/551178?ref=25
2008-09-18T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/551178nullXML'Buckyballs' Have High Potential to Accumulate in Living Tissue
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Buckyballs-Have-High-Potential-to-Accumulate-in-Li/ArticleNewsFeed/Article/detail/551521?ref=25
2008-09-18T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/551521nullXMLGSK Restructures Oncology Division
http://pharmexec.findpharma.com/pharmexec/News/GSK-Restructures-Oncology-Division/ArticleStandard/Article/detail/550565?ref=25
Glaxo's cancer departments will be consolidated into one big division encompassing discovery,
research, and trials. The move is expected to cost some jobs, but GSK hopes it will strengthen synergy within its
R&D unit.2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/382008/550565nullHTMLHealth Departments in Rhode Island and Alabama Receive ASTHO Vision Awards for Innovative Health Programs;
Texas and South Carolina Take Second Place
http://pharmexec.findpharma.com/pharmexec/Health-Departments-in-Rhode-Island-and-Alabama-Rec/ArticleNewsFeed/Article/detail/550894?ref=25
2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550894nullXMLOlder Antipsychotic Drug Found Safer than New Treatments
http://pharmexec.findpharma.com/pharmexec/Strategy/Older-Antipsychotic-Drug-Found-Safer-than-New-Trea/ArticleStandard/Article/detail/550566?ref=25
A new study from the NIMH shows that next-generation treatments for schizophrenia might not be any
better than older, first generation drugs—and in some cases might be worst.2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/382008/550566nullHTMLPenn Researchers Use Honeybee Venom Toxin to Develop New Tool for Studying Hypertension
http://pharmexec.findpharma.com/pharmexec/Penn-Researchers-Use-Honeybee-Venom-Toxin-to-Devel/ArticleNewsFeed/Article/detail/550897?ref=25
2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550897nullXMLDr. James Marks Honored for Contributions to Improved Public Health and Support of State Health
Officials
http://pharmexec.findpharma.com/pharmexec/Dr-James-Marks-Honored-for-Contributions-to-Improv/ArticleNewsFeed/Article/detail/550896?ref=25
2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550896nullXMLFDA Approves Additional Gardasil Indications
http://pharmexec.findpharma.com/pharmexec/Regulatory/FDA-Approves-Additional-Gardasil-Indications/ArticleStandard/Article/detail/550564?ref=25
Merck got good news on Monday, as its HPV vaccine Gardasil was given the green light to be used as a
preventive for vaginal and vulvar cancer.2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/382008/550564nullHTMLDr. Terry Dwelle Receives State Public Health's Top Honor
http://pharmexec.findpharma.com/pharmexec/Dr-Terry-Dwelle-Receives-State-Public-Healths-Top-/ArticleNewsFeed/Article/detail/550898?ref=25
2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550898nullXMLCalifornia Governor Schwarzenegger Honored for Contributions to Improved Public Health
http://pharmexec.findpharma.com/pharmexec/California-Governor-Schwarzenegger-Honored-for-Con/ArticleNewsFeed/Article/detail/550895?ref=25
2008-09-17T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550895nullXMLFrom Xbox to T-Cells: Michigan Tech Researchers Borrow Video Game Technology to Model Human Biology
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/From-Xbox-to-T-Cells-Michigan-Tech-Researchers-Bor/ArticleNewsFeed/Article/detail/550693?ref=25
2008-09-16T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550693nullXMLFDA Insists Toxic Sex Hormone and Plastics Chemical BPA, Good for Babies; New Study Links BPA With Heart
Disease, Diabetes in U.S. Adults
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/FDA-Insists-Toxic-Sex-Hormone-and-Plastics-Chemica/ArticleNewsFeed/Article/detail/550692?ref=25
2008-09-16T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550692nullXMLProstate Cancer Genes Behave Like Those in Embryo; Testosterone Activates Similar Genes in Prostate
Development and Prostate Cancer
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Prostate-Cancer-Genes-Behave-Like-Those-in-Embryo-/ArticleNewsFeed/Article/detail/550651?ref=25
2008-09-16T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550651nullXMLViral 'Magic Bullet' Targets Cancer Cells With Help of New Compound; Canadian Researchers Discover Way to
Make Cancer Vulnerable to 'Good' Viruses
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Viral-Magic-Bullet-Targets-Cancer-Cells-With-Help-/ArticleNewsFeed/Article/detail/550653?ref=25
2008-09-16T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550653nullXMLJohns Hopkins First in R&D Expenditures for 29th Year; Spending More Than $1.5 Billion in
FY2007
http://pharmexec.findpharma.com/pharmexec/Johns-Hopkins-First-in-RampD-Expenditures-for-29th/ArticleNewsFeed/Article/detail/550107?ref=25
2008-09-15T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550107nullXMLHopkins Children's Study: Parents of Dying Newborns Need Clearer Explanation of Options; Misunderstanding Is
Rife
http://pharmexec.findpharma.com/pharmexec/Hopkins-Childrens-Study-Parents-of-Dying-Newborns-/ArticleNewsFeed/Article/detail/550108?ref=25
2008-09-15T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550108nullXMLWistar Researchers Invigorate 'Exhausted' Immune Cells; Findings Support New Therapies for HIV, Hepatitis,
Cancer
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Wistar-Researchers-Invigorate-Exhausted-Immune-Cel/ArticleNewsFeed/Article/detail/550343?ref=25
2008-09-15T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/382008/550343nullXMLJohns Hopkins Neuroscientists Discover Critical Early Step of Memory Formation; Paradoxical Mechanism: Turn
It Off in Order to Turn It On
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Johns-Hopkins-Neuroscientists-Discover-Critical-Ea/ArticleNewsFeed/Article/detail/549550?ref=25
2008-09-12T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/372008/549550nullXMLHealth Officials Voice Concern Over Pharmaceuticals and Personal Care Products in Drinking Water
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Health-Officials-Voice-Concern-Over-Pharmaceutical/ArticleNewsFeed/Article/detail/548996?ref=25
2008-09-10T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/372008/548996nullXMLFeds to Post Potential Safety Issues
http://pharmexec.findpharma.com/pharmexec/News/Feds-to-Post-Potential-Safety-Issues/ArticleStandard/Article/detail/548639?ref=25
FDA launches new quarterly posting of drugs being assessed for possible safety problems. Oh, yes, and
the agency recommends that patients keep taking drugs that make the list.2008-09-10T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548639nullHTMLPfizer Launches New Lipitor Ads
http://pharmexec.findpharma.com/pharmexec/Marketing/Pfizer-Launches-New-Lipitor-Ads/ArticleStandard/Article/detail/548637?ref=25
Celebrity spokesperson Dr. Jarvik has been replaced with a Regular Joe in the latest Lipitor DTC
spots. Will the switch make a difference?2008-09-10T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548637nullHTMLFree Samples and the Bottom Line
http://pharmexec.findpharma.com/pharmexec/Marketing/Free-Samples-and-the-Bottom-Line/ArticleStandard/Article/detail/548638?ref=25
A new study finds that doctors are three times more likely to prescribe generics when they
don’t have access to free samples of branded drugs.2008-09-10T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548638nullHTMLGuide Launched to Prepare Americans for Newly Passed Health Legislation; Coalition for Genetic Fairness
Unveils Genetic Information Nondiscrimination Act Resource
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Guide-Launched-to-Prepare-Americans-for-Newly-Pass/ArticleNewsFeed/Article/detail/548703?ref=25
2008-09-09T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/372008/548703nullXMLPenn Researchers Identify Natural Tumor Suppressor; Better Understanding of Early-Stage Cancer Crucial to
Finding New Therapies
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Penn-Researchers-Identify-Natural-Tumor-Suppressor/ArticleNewsFeed/Article/detail/548746?ref=25
2008-09-09T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/372008/548746nullXMLThe Cancer Genome Atlas Reports First Results, Johns Hopkins Kimmel Cancer Center Collaborates
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/The-Cancer-Genome-Atlas-Reports-First-Results-John/ArticleNewsFeed/Article/detail/548394?ref=25
2008-09-08T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/372008/548394nullXMLVytorin Comes Under Fire Yet Again
http://pharmexec.findpharma.com/pharmexec/Strategy/Vytorin-Comes-Under-Fire-Yet-Again/ArticleStandard/Article/detail/547460?ref=25
A new study shows that while the combo drug decreases the chance of coronary artery disease, it
doesn't work as well in slowing down aortic valve disease. So why is all the focus on cancer deaths?2008-09-04T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362008/547460nullHTMLUCB Pharma to Rebrand as Specialty Company
http://pharmexec.findpharma.com/pharmexec/News/UCB-Pharma-to-Rebrand-as-Specialty-Company/ArticleStandard/Article/detail/547459?ref=25
The Belgium-based drug maker is terminating 2,000 jobs and rebranding itself as a biopharm with a
focus on CNS and immunology drugs. Pharm Exec gave UCB a call to find out more.2008-09-04T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362008/547459nullHTMLGSK to Work with Valeant on Epilepsy Drug
http://pharmexec.findpharma.com/pharmexec/Deals/GSK-to-Work-with-Valeant-on-Epilepsy-Drug/ArticleStandard/Article/detail/547458?ref=25
After a year of layoffs and restructuring, Valeant Pharma scores big with a collaboration deal worth
up to $670 million.2008-09-04T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/362008/547458nullHTMLComprehensive Genetic Blueprints Revealed for Lethal Pancreatic, Brain Cancers
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Comprehensive-Genetic-Blueprints-Revealed-for-Leth/ArticleNewsFeed/Article/detail/547780?ref=25
2008-09-04T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547780nullXMLStudy: Delaying Evolution of Drug Resistance in Malaria Parasite Possible
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Study-Delaying-Evolution-of-Drug-Resistance-in-Mal/ArticleNewsFeed/Article/detail/547779?ref=25
2008-09-04T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547779nullXMLLike-minded Physicians Influence Each Other
http://pharmexec.findpharma.com/pharmexec/Meetings+Articles/Like-minded-Physicians-Influence-Each-Other/ArticleStandard/Article/detail/545093?ref=25
Be it a dinner meeting, lunch-and-learn, or teleconference, successful marketing of a brand depends on
maximizing peer interaction among professionals2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/545093nullXMLGlobal Meeting Mangement In An Age Of Compliance
http://pharmexec.findpharma.com/pharmexec/Meetings+Articles/Global-Meeting-Mangement-In-An-Age-Of-Compliance/ArticleStandard/Article/detail/545091?ref=25
Physcians are balking at attending meetings—a result of one of many regulatory
challenges industry meetings planners are besieged with on a weekly basis. A new report reveals what pharmaceutical
companies are doing about it.2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/545091nullXMLHow To Blend Science and Promotion at a Heathcare Exhibit
http://pharmexec.findpharma.com/pharmexec/Meetings+Articles/How-To-Blend-Science-and-Promotion-at-a-Heathcare-/ArticleStandard/Article/detail/545092?ref=25
A strange silence prevades the exhibition floors of healthcare conventions. Is the current regulatory
environment preventing the exchange of scientific information? And what can you, as an exhibitor, do about
it?2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/545092nullXMLInteracting With Interactives
http://pharmexec.findpharma.com/pharmexec/Meetings+Articles/Interacting-With-Interactives/ArticleStandard/Article/detail/545090?ref=25
Enticing, engaging, and a magnet for collecting data, interactive exhibits are perfectly suited for
pharmaceutical marketing. And while they will never take the place of a sales rep, the purpose is to keep everyone
on message and to educate in the process2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/545090nullXMLA Meeting Planner's Point of View
http://pharmexec.findpharma.com/pharmexec/Meetings+Articles/A-Meeting-Planners-Point-of-View/ArticleStandard/Article/detail/545094?ref=25
Designed to rein in the relationship between sales reps and doctors, PhRMA's new, revised code may end
up having an adverse effect on clinical trials2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/545094nullXMLNew Nano Device Detects Immune System Cell Signaling
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/New-Nano-Device-Detects-Immune-System-Cell-Signali/ArticleNewsFeed/Article/detail/547586?ref=25
2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547586nullXMLIntroduction: Physician Meetings: Checking For A Pulse
http://pharmexec.findpharma.com/pharmexec/Meetings+Articles/Introduction-Physician-Meetings-Checking-For-A-Pul/ArticleStandard/Article/detail/545089?ref=25
What effect is the new regulatory environment having on medical meetings, and what does it mean for
their future health?2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/545089nullXMLWeb-Based Tool Streamlines Approval and Reduces Excessive Use of Antibiotics in Hospitalized
Patients
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Web-Based-Tool-Streamlines-Approval-and-Reduces-Ex/ArticleNewsFeed/Article/detail/547532?ref=25
2008-09-03T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547532nullXMLHopkins Researchers Piece Together Gene 'Network' Linked to Schizophrenia; Patients Confirmed to Carry
Mutations
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Hopkins-Researchers-Piece-Together-Gene-Network-Li/ArticleNewsFeed/Article/detail/547268?ref=25
2008-09-02T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547268nullXMLMost Vaccine-Allergic Children Can Still Be Safely Vaccinated, Hopkins Experts Say; Team Offers Step-by-Step
Tool for Safe Immunization
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Most-Vaccine-Allergic-Children-Can-Still-Be-Safely/ArticleNewsFeed/Article/detail/547267?ref=25
2008-09-02T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547267nullXMLMurdoch Childrens Research Institute, PATH Announce New Partnership to Produce Rotavirus Vaccine Candidate
for Clinical Trials; Collaboration Will Support Development of RV3 Vaccine Candidate Against Leading Cause of
Severe Diarrheal Disease in Children
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Murdoch-Childrens-Research-Institute-PATH-Announce/ArticleNewsFeed/Article/detail/547269?ref=25
2008-09-02T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547269nullXMLAttack of the Junk
http://pharmexec.findpharma.com/pharmexec/From+the+Editor/Attack-of-the-Junk/ArticleStandard/Article/detail/548217?ref=25
The United States makes the best medicines in the world. In days to come, that could be a
problem.2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548217nullXMLThe M&A Numbers
http://pharmexec.findpharma.com/pharmexec/Back+Page/The-MampA-Numbers/ArticleStandard/Article/detail/548220?ref=25
Young & Partners crunches pharma's filings for, the first half of '08. The results? Ask
the Japanese2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548220nullXMLThe New Code
http://pharmexec.findpharma.com/pharmexec/Toolkit/The-New-Code/ArticleStandard/Article/detail/548223?ref=25
Effective January 1st, sales reps will have a new standard for dealing with doctors the PhRMA
way2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548223nullXMLSpain
http://pharmexec.findpharma.com/pharmexec/Spain/ArticleStandard/Article/detail/548956?ref=25
2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548956nullPDFConsidering Consumer Change: Q&A with Jim Joseph, Saatchi & Saatchi
http://pharmexec.findpharma.com/pharmexec/Marketing/Considering-Consumer-Change-QampA-with-Jim-Joseph-/ArticleStandard/Article/detail/548218?ref=25
How will pharma fare in the new age of health and wellness marketing?2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548218nullXMLBolder is Better
http://pharmexec.findpharma.com/pharmexec/Marketing/Bolder-is-Better/ArticleStandard/Article/detail/548884?ref=25
As oncology grows, its advertising is growing up—leaving behind the mechanistic images
and scientific themes of past campaigns2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548884nullXMLForeign Affairs
http://pharmexec.findpharma.com/pharmexec/Washington+Report/Foreign-Affairs/ArticleStandard/Article/detail/548221?ref=25
FDA missteps and global outsourcing are drawing Congressional scrutiny and prompting new oversight
approaches2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548221nullXMLThe Orphan Opportunity
http://pharmexec.findpharma.com/pharmexec/Opinion/The-Orphan-Opportunity/ArticleStandard/Article/detail/548282?ref=25
The Orphan Drug Act was passed 25 years ago. But the challenge of actually getting rare disease drugs
and therapies to patients still remains2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548282nullXMLGreece
http://pharmexec.findpharma.com/pharmexec/Country+Reports/Greece/ArticleStandard/Article/detail/548990?ref=25
2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548990nullPDFThe Salesforce Software Shift
http://pharmexec.findpharma.com/pharmexec/Marketing/The-Salesforce-Software-Shift/ArticleStandard/Article/detail/548219?ref=25
The smart way to CRM is through SaaS2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548219nullXMLsingapore
http://pharmexec.findpharma.com/pharmexec/Country+Reports/singapore/ArticleStandard/Article/detail/548954?ref=25
2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548954nullPDFIndustry Audit + Company of the Year 2008
http://pharmexec.findpharma.com/pharmexec/Strategy/Industry-Audit---Company-of-the-Year-2008/ArticleStandard/Article/detail/550197?ref=25
Pharm Exec's 7th annual review of the top companies. We slice and dice the numbers to see who's the
best a what. (pdf)2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/382008/550197/PE0908_audit_flash.jpgPDFDoing More With Less
http://pharmexec.findpharma.com/pharmexec/Global+Report/Doing-More-With-Less/ArticleStandard/Article/detail/548244?ref=25
In order to take a big step forward, GSK looks to employ smaller licensing deals and business
units2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548244nullXMLPlace Your Bets
http://pharmexec.findpharma.com/pharmexec/Deals+Articles/Place-Your-Bets/ArticleStandard/Article/detail/548225?ref=25
The industry is a-changing. Here are eight seminal events that describe how.2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548225/PE0908_placeyourbets_flash.jpgXMLHow Do You Solve a Problem Like Manufacturing?
http://pharmexec.findpharma.com/pharmexec/Article/How-Do-You-Solve-a-Problem-Like-Manufacturing/ArticleStandard/Article/detail/548215?ref=25
Outsourcing saves money—except when it doesn't. Here's how to decide what to
do.2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548215nullXMLPublish or Perish
http://pharmexec.findpharma.com/pharmexec/Article/Publish-or-Perish/ArticleStandard/Article/detail/548226?ref=25
FDAAA means that you need to register clinical trials—and not only for publication
planning2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548226nullXMLAmerican Lung Association Study Finds No Evidence of Depression or Suicide Linked to Asthma and Allergy Drug
Montelukast
http://pharmexec.findpharma.com/pharmexec/Drug+discovery/American-Lung-Association-Study-Finds-No-Evidence-/ArticleNewsFeed/Article/detail/547104?ref=25
2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547104nullXMLTapping the Fount
http://pharmexec.findpharma.com/pharmexec/Leadership+Column/Tapping-the-Fount/ArticleStandard/Article/detail/548243?ref=25
Leaders don't always manage to do the right thing, but they constantly strive to access the wellspring
of integrity within them2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548243nullXMLUnleash the Dragon 2
http://pharmexec.findpharma.com/pharmexec/R%26D/Unleash-the-Dragon-2/ArticleStandard/Article/detail/548224?ref=25
Concerns over quality? It's not stopping Big Pharma outsourcing and venture capital.2008-09-01T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/372008/548224/PE0908_china_flash.jpgXMLLandmark Study Opens Door to New Cancer, Aging Treatments: Wistar Institute Researchers Decipher Telomerase
Structure
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Landmark-Study-Opens-Door-to-New-Cancer-Aging-Trea/ArticleNewsFeed/Article/detail/547103?ref=25
2008-08-31T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/362008/547103nullXMLAmerican Lung Association of California Grants $816,000 to Lung Disease Research; One Study Considers How
Lung Cancer Affects Men and Women Differently
http://pharmexec.findpharma.com/pharmexec/American-Lung-Association-of-California-Grants-816/ArticleNewsFeed/Article/detail/546822?ref=25
2008-08-29T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/352008/546822nullXMLResearchers Devise Means to Create Blood by Identifying Earliest Stem Cells
http://pharmexec.findpharma.com/pharmexec/Researchers-Devise-Means-to-Create-Blood-by-Identi/ArticleNewsFeed/Article/detail/545504?ref=25
2008-08-28T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/352008/545504nullXMLAZ Adds an Electronic Component to Direct Mail
http://pharmexec.findpharma.com/pharmexec/Marketing/AZ-Adds-an-Electronic-Component-to-Direct-Mail/ArticleStandard/Article/detail/544915?ref=25
Digitas Health touts an increase in physician traffic to AstraZeneca's pain med site. The driver? An
innovative piece of mail sporting a USB Web key to access product information.2008-08-27T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/544915nullHTMLExperimental Therapy May Lead to Macular Degeneration, an International Team of Researchers Caution
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Experimental-Therapy-May-Lead-to-Macular-Degenerat/ArticleNewsFeed/Article/detail/545285?ref=25
2008-08-27T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/352008/545285nullXMLHeart Attack Patients Who Stop Statin Risk Death, Say McGill Researchers; Study Finds Doubled Mortality Risk
If Treatment Is Discontinued
http://pharmexec.findpharma.com/pharmexec/Discovery+NewsWire/Heart-Attack-Patients-Who-Stop-Statin-Risk-Death-S/ArticleNewsFeed/Article/detail/545195?ref=25
2008-08-27T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlenewsfeed/pharmexec/352008/545195nullXMLFake Pharmacies and Brand Jacking on the Rise
http://pharmexec.findpharma.com/pharmexec/Marketing/Fake-Pharmacies-and-Brand-Jacking-on-the-Rise/ArticleStandard/Article/detail/544914?ref=25
A new study tracks six high-traffic drugs that are turning up on shady online pharmacies, usually at
huge discounts. The conclusion: Fancy Web sites are suckering customers and costing pharma money and
credibility.2008-08-27T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/544914nullHTMLNew FDA Rules Say When Pharma Can Act Alone
http://pharmexec.findpharma.com/pharmexec/News/New-FDA-Rules-Say-When-Pharma-Can-Act-Alone/ArticleStandard/Article/detail/544920?ref=25
A controversial new rule allows pharma companies to upgrade drug warnings without FDA permission in
narrow circumstances. Critics are not pleased.2008-08-27T04:00:00Z
http://pharmexec.findpharma.com/pharmexec/data/articlestandard/pharmexec/352008/544920nullHTML