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    <title>Pharmaceutical Executive Magazine</title>

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    <dc:date>2012-05-16T23:55:21Z</dc:date>
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    <title>Comparative Effectiveness Research: Challenges for Pharma</title>

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    <description>Switching Rx drugs to OTC and adding comparative data could broaden access to treatment, writes Jill
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    <dc:date>2012-05-09T04:00:00Z</dc:date>

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    <title>DSM - Pharm Exec's 2012 Top 50 Pharma Companies</title>

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    <description>DSM - Pharm Exec's 2012 Top 50 Pharma Companies</description>

    <dc:date>2012-05-07T04:00:00Z</dc:date>

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    <title>Polish Bid for Biotech Glory</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Polish-Bid-for-Biotech-Glory/ArticleStandard/Article/detail/772772?ref=25</link>

    <description>Poland's government is aiming to make the Eastern European country a biotech powerhouse.</description>

    <dc:date>2012-05-02T04:00:00Z</dc:date>

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    <title>Government: Big Pharma's Best Friend in Emerging Markets?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Regulatory/Government-Big-Pharmas-Best-Friend-in-Emerging-Mar/ArticleStandard/Article/detail/773570?ref=25</link>

    <description>To gain market access in emerging markets, pharma companies face pressure to offer a convincing
    Corporate Value Proposition to governments.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

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    <title>Pharma's Winning Innovative Technology</title>

    <link>
    http://www.pharmexec.com/pharmexec/Technology/Pharmas-Winning-Innovative-Technology/ArticleStandard/Article/detail/773559?ref=25</link>

    <description>Highlighting the companies awarded for exemplifying a high level of operational excellence with
    technology.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

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    <title>Value-Based Pricing: Too High a Price for UK Pharma?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Strategy/Value-Based-Pricing-Too-High-a-Price-for-UK-Pharma/ArticleStandard/Article/detail/773567?ref=25</link>

    <description>Changes to the P&amp;amp;amp;R system in the UK could finally put some real metrics behind the elusive
    concept of value&amp;amp;mdash;but with payers clearly in the driver's seat, who needs clarity?</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

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    <title>Best Practices: Commercial Analytics</title>

    <link>
    http://www.pharmexec.com/pharmexec/Marketing/Best-Practices-Commercial-Analytics/ArticleStandard/Article/detail/773564?ref=25</link>

    <description>If the relationship between marketers and commercial analytics is leveraged properly, it can help
    marketers make more informed strategic decisions for their brands.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/R%26D/Managing-Information-Overload/ArticleStandard/Article/detail/773565?ref=25">

    <title>Managing Information Overload</title>

    <link>
    http://www.pharmexec.com/pharmexec/R%26D/Managing-Information-Overload/ArticleStandard/Article/detail/773565?ref=25</link>

    <description>Companies know they need regulatory information management. What they don't always know is where to
    start and how to weave this vital capability across the enterprise.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/From+the+Editor/Seeding-Beyond-the-Base/ArticleStandard/Article/detail/773563?ref=25">

    <title>Seeding Beyond the Base</title>

    <link>
    http://www.pharmexec.com/pharmexec/From+the+Editor/Seeding-Beyond-the-Base/ArticleStandard/Article/detail/773563?ref=25</link>

    <description>The industry's reputation as a growth industry no one wants to pay for is more secure than
    ever.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Country+Reports/Country-Report-South-Africa/ArticleStandard/Article/detail/773568?ref=25">

    <title>Country Report: South Africa</title>

    <link>
    http://www.pharmexec.com/pharmexec/Country+Reports/Country-Report-South-Africa/ArticleStandard/Article/detail/773568?ref=25</link>

    <description>In just the past few years, South Africa has hit several key economic benchmarks demonstrating the
    country's upward trajectory.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Top+Feature/Pharm-Exec-50-Growth-from-the-Bottom-Up/ArticleStandard/Article/detail/773562?ref=25">

    <title>Pharm Exec 50: Growth from the Bottom Up</title>

    <link>
    http://www.pharmexec.com/pharmexec/Top+Feature/Pharm-Exec-50-Growth-from-the-Bottom-Up/ArticleStandard/Article/detail/773562?ref=25</link>

    <description>More consolidation didn't boost sales at the top, but a handful of nimble newcomers posted impressive
    growth on the other end of the curve.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Back+Page/Comparing-Apples-to-Broccoli/ArticleStandard/Article/detail/773571?ref=25">

    <title>Comparing Apples to Broccoli</title>

    <link>
    http://www.pharmexec.com/pharmexec/Back+Page/Comparing-Apples-to-Broccoli/ArticleStandard/Article/detail/773571?ref=25</link>

    <description>In late March, the Supreme Court debated the merits&amp;amp;mdash;or lack thereof&amp;amp;mdash;of the
    Obama Administration's Patient Protection and Affordable Care Act. Can you match the analogy with the
    Justice?</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  </item>

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  rdf:about="http://www.pharmexec.com/pharmexec/Article/Super-Size-Me/ArticleStandard/Article/detail/773569?ref=25">
    <title>Super-Size Me</title>

    <link>http://www.pharmexec.com/pharmexec/Article/Super-Size-Me/ArticleStandard/Article/detail/773569?ref=25</link>

    <description>Finding opportunities in the information explosion: big data, big challenges and big
    rewards.</description>

    <dc:date>2012-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/202012/773569null</EMSArticle:flashImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Emerging-Markets-Whats-Your-Corporate-Value-Propos/ArticleStandard/Article/detail/771147?ref=25">

    <title>Emerging Markets: What's Your Corporate Value Proposition?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Emerging-Markets-Whats-Your-Corporate-Value-Propos/ArticleStandard/Article/detail/771147?ref=25</link>

    <description>Pharma companies entering the emerging markets are under pressure to offer a convincing Corporate
    Value Proposition (CVP).</description>

    <dc:date>2012-04-30T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Technology/Establishing-Case-Quality-Metrics/ArticleStandard/Article/detail/771139?ref=25">

    <title>Establishing Case Quality Metrics</title>

    <link>
    http://www.pharmexec.com/pharmexec/Technology/Establishing-Case-Quality-Metrics/ArticleStandard/Article/detail/771139?ref=25</link>

    <description>Defining and using quality metrics for adverse events case processing.</description>

    <dc:date>2012-04-30T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/EU-Responds-to-Troubled-Medical-Devices-Sector/ArticleStandard/Article/detail/770629?ref=25">

    <title>EU Responds to Troubled Medical Devices Sector</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/EU-Responds-to-Troubled-Medical-Devices-Sector/ArticleStandard/Article/detail/770629?ref=25</link>

    <description>EU health ministers have stepped carefully around the medical devices sector, but the recent scandal
    concerning breast implants has the European Parliament baying for action.</description>

    <dc:date>2012-04-25T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/172012/770629/Europe_flag_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Sales-Reps-v-Pharma-The-Overtime-Issue/ArticleStandard/Article/detail/770624?ref=25">

    <title>Sales Reps v. Pharma: The Overtime Issue</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Sales-Reps-v-Pharma-The-Overtime-Issue/ArticleStandard/Article/detail/770624?ref=25</link>

    <description>The Supreme Court's Decision on whether pharma sales reps should qualify for the 'outside sales
    exemption' could have far reaching implications, write Lisa A. Schreter and Kimberly J. Gost.</description>

    <dc:date>2012-04-25T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Succeeding-in-Pharma-as-a-Woman-or-Minority-Profes/ArticleStandard/Article/detail/770391?ref=25">

    <title>Succeeding in Pharma as a Woman or Minority Professional</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Succeeding-in-Pharma-as-a-Woman-or-Minority-Profes/ArticleStandard/Article/detail/770391?ref=25</link>

    <description>Broaden your industry exposure. Think beyond yourself... Timely advice from this year's HBA Woman of
    the Year, Carolyn Buck Luce.</description>

    <dc:date>2012-04-24T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/IP-Time-for-a-Reset/ArticleStandard/Article/detail/767643?ref=25">

    <title>IP: Time for a Reset?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/IP-Time-for-a-Reset/ArticleStandard/Article/detail/767643?ref=25</link>

    <description>IP must adapt to new ways of extracting value from assets the industry never knew it had, writes
    William Looney.</description>

    <dc:date>2012-04-04T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Fighting-the-Pain-in-Spain-and-Beyond/ArticleStandard/Article/detail/767157?ref=25">

    <title>Fighting the Pain in Spain (and Beyond)</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Fighting-the-Pain-in-Spain-and-Beyond/ArticleStandard/Article/detail/767157?ref=25</link>

    <description>Pharm Exec talks to Carlos Plata, Chief Scientific Officer of Esteve, the Spanish company that is
    rising above the economic gloom to become a major player in pain.</description>

    <dc:date>2012-04-02T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/China-New-Opportunities-for-Growth/ArticleStandard/Article/detail/770394?ref=25">

    <title>China: New Opportunities for Growth</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/China-New-Opportunities-for-Growth/ArticleStandard/Article/detail/770394?ref=25</link>

    <description>China's drug-distribution network has been a mess for years, but reforms are unveiling new
    opportunities for market order and growth, writes Jane Wan.</description>

    <dc:date>2012-04-02T04:00:00Z</dc:date>

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  rdf:about="http://www.pharmexec.com/pharmexec/Back+Page/Scotland-Independence-and-Pharma/ArticleStandard/Article/detail/767906?ref=25">

    <title>Scotland, Independence, and Pharma</title>

    <link>
    http://www.pharmexec.com/pharmexec/Back+Page/Scotland-Independence-and-Pharma/ArticleStandard/Article/detail/767906?ref=25</link>

    <description>What does a Scottish vote for independence mean for Big Pharma investment and healthcare funding and
    delivery in the UK?</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Pharm-Exec-Ad-Stars-2012/ArticleStandard/Article/detail/767910?ref=25">

    <title>Pharm Exec Ad Stars 2012</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Pharm-Exec-Ad-Stars-2012/ArticleStandard/Article/detail/767910?ref=25</link>

    <description>This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer
    Ringler report.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

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  rdf:about="http://www.pharmexec.com/pharmexec/Whitepaper/Achieving-Excellence-in-Marketing-Operations-br-/ArticleStandard/Article/detail/766211?ref=25">

    <title>Achieving Excellence in Marketing Operations: Three Essential Capabilities for Life Sciences Companies that
    Want to Execute Precise Marketing Programs, on Time and on Budget</title>

    <link>
    http://www.pharmexec.com/pharmexec/Whitepaper/Achieving-Excellence-in-Marketing-Operations-br-/ArticleStandard/Article/detail/766211?ref=25</link>

    <description>This white paper describes three essential capabilities for life sciences organizations that want to
    execute precise marketing programs on time and within budget, and effectively measure the success of those
    marketing investments. Three areas of focus include automated campaign management, marketing operations management
    and real-time decision management.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

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  </item>

  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Regulatory/Providing-Access-Now/ArticleStandard/Article/detail/767909?ref=25">

    <title>Providing Access Now</title>

    <link>
    http://www.pharmexec.com/pharmexec/Regulatory/Providing-Access-Now/ArticleStandard/Article/detail/767909?ref=25</link>

    <description>While regulatory frameworks and medical practices differ between countries, many patients still need
    early access to new drugs. Industry can help.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/142012/767909/access_traffic-light_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Executive+Profiles/Emerging-Markets-Setting-a-New-Agenda/ArticleStandard/Article/detail/767911?ref=25">

    <title>Emerging Markets: Setting a New Agenda</title>

    <link>
    http://www.pharmexec.com/pharmexec/Executive+Profiles/Emerging-Markets-Setting-a-New-Agenda/ArticleStandard/Article/detail/767911?ref=25</link>

    <description>India's most prominent scientist, Dr R.A. Mashelkar, President of the Global Research Alliance, on
    delivering medicines profitably but cheaply to low income countries.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Washington+Report/Shortages-and-Sunshine/ArticleStandard/Article/detail/767902?ref=25">

    <title>Shortages and Sunshine</title>

    <link>
    http://www.pharmexec.com/pharmexec/Washington+Report/Shortages-and-Sunshine/ArticleStandard/Article/detail/767902?ref=25</link>

    <description>Disclosure rules the day, as industry confronts demands to report supply problems, results of clinical
    trials, and payment to doctors.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Sunshine-Act-Still-in-the-Shade/ArticleStandard/Article/detail/767901?ref=25">

    <title>Sunshine Act Still in the Shade</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Sunshine-Act-Still-in-the-Shade/ArticleStandard/Article/detail/767901?ref=25</link>

    <description>Phase in of the Sunshine Act will force a reconsideration of the ethical consequences of all types of
    pharma meetings. How and to what extent remains to be seen.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Country+Reports/Country-Report-Ukraine/ArticleStandard/Article/detail/767903?ref=25">

    <title>Country Report: Ukraine</title>

    <link>
    http://www.pharmexec.com/pharmexec/Country+Reports/Country-Report-Ukraine/ArticleStandard/Article/detail/767903?ref=25</link>

    <description>Despite the severe blow to its economy, Ukraine has been recovering at a faster rate than its Western
    European counterparts</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Strategy/Navigating-MampA-Complexities/ArticleStandard/Article/detail/767905?ref=25">

    <title>Navigating M&amp;amp;amp;A Complexities</title>

    <link>
    http://www.pharmexec.com/pharmexec/Strategy/Navigating-MampA-Complexities/ArticleStandard/Article/detail/767905?ref=25</link>

    <description>Too often in M&amp;amp;amp;A or product-linked carve-outs, executives overlook the complexities of
    disentangling operations and the effort required for regulatory re-registration and labeling changes.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

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  rdf:about="http://www.pharmexec.com/pharmexec/From+the+Editor/IP-Time-for-a-Reset/ArticleStandard/Article/detail/767904?ref=25">

    <title>IP: Time for a Reset?</title>

    <link>
    http://www.pharmexec.com/pharmexec/From+the+Editor/IP-Time-for-a-Reset/ArticleStandard/Article/detail/767904?ref=25</link>

    <description>Patents are the chief incentive for drug development. Industry should educate stakeholders about IP
    protection as a crucial driver of innovation, before it's too late.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

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  rdf:about="http://www.pharmexec.com/pharmexec/E-Marketing/Think-Digital-First/ArticleStandard/Article/detail/767907?ref=25">

    <title>Think Digital First</title>

    <link>
    http://www.pharmexec.com/pharmexec/E-Marketing/Think-Digital-First/ArticleStandard/Article/detail/767907?ref=25</link>

    <description>While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital
    strategy is an absolute necessity to compete today&amp;amp;mdash;not just tomorrow.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

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  rdf:about="http://www.pharmexec.com/pharmexec/Meetings/Medical-Meetings-Docs-Speak-Out/ArticleStandard/Article/detail/768096?ref=25">

    <title>Medical Meetings: Docs Speak Out</title>

    <link>
    http://www.pharmexec.com/pharmexec/Meetings/Medical-Meetings-Docs-Speak-Out/ArticleStandard/Article/detail/768096?ref=25</link>

    <description>Three physicians took the stage at the fourth annual West Coast Life Sciences Meeting Management Forum
    to explain to pharma and life sciences planners their perspective on healthcare reform, online versus live
    education, and what it takes to get them to participate in medical meetings in today's increasingly transparent
    environment.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/COVER+STORY/HBA-Woman-of-the-Year-2012/ArticleStandard/Article/detail/767908?ref=25">

    <title>HBA Woman of the Year 2012</title>

    <link>
    http://www.pharmexec.com/pharmexec/COVER+STORY/HBA-Woman-of-the-Year-2012/ArticleStandard/Article/detail/767908?ref=25</link>

    <description>Throughout her life, HBA Woman of the Year Carolyn Buck-Luce has made progress by recognizing that
    when one door closes, another one opens.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Whitepaper/Analytics-Driven-Marketing-Strategy-and-Planning-b/ArticleStandard/Article/detail/766207?ref=25">

    <title>Analytics-Driven Marketing Strategy and Planning: Five Ways Life Sciences Organizations Can Use Analytics to
    Improve ROI from Every Sales and Marketing Dollar</title>

    <link>
    http://www.pharmexec.com/pharmexec/Whitepaper/Analytics-Driven-Marketing-Strategy-and-Planning-b/ArticleStandard/Article/detail/766207?ref=25</link>

    <description>This white paper explains five ways life sciences organizations use analytics to improve ROI from
    sales and marketing dollars. Areas of focus include optimizing the marketing mix across groups, channels and
    frequency of contact as well as targeting higher value segments, identifying key opinion leaders and better
    understanding brand sentiment.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Whitepaper/Analytics-in-Managed-Markets-Negotiate-Like-a-Pro/ArticleStandard/Article/detail/766209?ref=25">

    <title>Analytics in Managed Markets: Negotiate Like a Pro</title>

    <link>
    http://www.pharmexec.com/pharmexec/Whitepaper/Analytics-in-Managed-Markets-Negotiate-Like-a-Pro/ArticleStandard/Article/detail/766209?ref=25</link>

    <description>This white paper reveals why analytics is the secret ingredient to achieving success in managed
    markets and explains why new legislation and other market factors have increased the risks of continuing business
    as usual. It then explains how you can set the stage for analytics by building the right
    infrastructure.</description>

    <dc:date>2012-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/132012/766209null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/SAS---Analytics-in-Managed-Markets-Negotiate-Like-/ArticleStandard/Article/detail/766160?ref=25">

    <title>SAS - Analytics in Managed Markets: Negotiate Like a Pro</title>

    <link>
    http://www.pharmexec.com/pharmexec/SAS---Analytics-in-Managed-Markets-Negotiate-Like-/ArticleStandard/Article/detail/766160?ref=25</link>

    <description>SAS - Analytics in Managed Markets: Negotiate Like a Pro</description>

    <dc:date>2012-03-27T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/132012/766160null</EMSArticle:flashImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/SAS---Analytics-Driven-Marketing-Strategy-and-Plan/ArticleStandard/Article/detail/766159?ref=25">

    <title>SAS - Analytics-Driven Marketing Strategy and Planning: Five Ways Life Sciences Organizations Can Use
    Analytics to Improve ROI from Every Sales and Marketing Dollar</title>

    <link>
    http://www.pharmexec.com/pharmexec/SAS---Analytics-Driven-Marketing-Strategy-and-Plan/ArticleStandard/Article/detail/766159?ref=25</link>

    <description>SAS - Analytics-Driven Marketing Strategy and Planning: Five Ways Life Sciences Organizations Can Use
    Analytics to Improve ROI from Every Sales and Marketing Dollar</description>

    <dc:date>2012-03-27T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/SAS---Achieving-Excellence-in-Marketing-Operations/ArticleStandard/Article/detail/766163?ref=25">

    <title>SAS - Achieving Excellence in Marketing Operations</title>

    <link>
    http://www.pharmexec.com/pharmexec/SAS---Achieving-Excellence-in-Marketing-Operations/ArticleStandard/Article/detail/766163?ref=25</link>

    <description>SAS - Achieving Excellence in Marketing Operations</description>

    <dc:date>2012-03-27T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/132012/766163null</EMSArticle:flashImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Does-Your-Portfolio-Review-Reflect-What-the-Patien/ArticleStandard/Article/detail/766122?ref=25">

    <title>Does Your Portfolio Review Reflect What the Patient Really Wants?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Does-Your-Portfolio-Review-Reflect-What-the-Patien/ArticleStandard/Article/detail/766122?ref=25</link>

    <description>The quest for 'radical' R&amp;amp;amp;D innovation is often pursued at the expense of treatments with
    hidden blockbuster potential, writes Bert Spilker.</description>

    <dc:date>2012-03-27T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Europe-A-Pharma-Armistice/ArticleStandard/Article/detail/765954?ref=25">

    <title>Europe: A Pharma Armistice?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Europe-A-Pharma-Armistice/ArticleStandard/Article/detail/765954?ref=25</link>

    <description>Manufacturers, wholesalers, pharmacists and even parallel importers are uniting under a common
    blanket, writes Reflector.</description>

    <dc:date>2012-03-26T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Strategy/Novartis-LEADing-in-Emerging-Markets/ArticleStandard/Article/detail/764163?ref=25">

    <title>Novartis: LEADing in Emerging Markets</title>

    <link>
    http://www.pharmexec.com/pharmexec/Strategy/Novartis-LEADing-in-Emerging-Markets/ArticleStandard/Article/detail/764163?ref=25</link>

    <description>With growth as its guiding light, Novartis has big plans for the emerging markets. Pharm Exec sits
    down with CEO Joe Jimenez to understand what it will take the company to best the competition.</description>

    <dc:date>2012-03-12T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Conducting-Clinical-Trials-in-China-mdash-Lessons-/ArticleStandard/Article/detail/763974?ref=25">

    <title>Conducting Clinical Trials in China &amp;amp;mdash; Lessons for Smaller Pharma</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Conducting-Clinical-Trials-in-China-mdash-Lessons-/ArticleStandard/Article/detail/763974?ref=25</link>

    <description>R. Stephen Porter of VDDI Pharmaceuticals and Dragon Bio-Consultants shares his expertise with us in
    this exclusive podcast.</description>

    <dc:date>2012-03-09T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Staff-Training-Alternatives-to-the-Classroom/ArticleStandard/Article/detail/764041?ref=25">

    <title>Staff Training: Alternatives to the Classroom</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Staff-Training-Alternatives-to-the-Classroom/ArticleStandard/Article/detail/764041?ref=25</link>

    <description>Mark McClelland and Candida Chandorkar outline how organizations sector can improve their continuing
    professional development and effectiveness at work.</description>

    <dc:date>2012-03-09T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102012/764041/training_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Technology/NNITs-GxP-Cloud-Now-Offers-SaaS/ArticleStandard/Article/detail/763788?ref=25">

    <title>NNIT's GxP Cloud Now Offers SaaS</title>

    <link>
    http://www.pharmexec.com/pharmexec/Technology/NNITs-GxP-Cloud-Now-Offers-SaaS/ArticleStandard/Article/detail/763788?ref=25</link>

    <description>NNIT's GxP Cloud Now Offers SaaS</description>

    <dc:date>2012-03-08T05:00:00Z</dc:date>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Only-Connect-Finding-the-Key-to-Digital-Marketing/ArticleStandard/Article/detail/763590?ref=25">

    <title>Only Connect: Finding the Key to Digital Marketing</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Only-Connect-Finding-the-Key-to-Digital-Marketing/ArticleStandard/Article/detail/763590?ref=25</link>

    <description>Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences
    in a digital world.</description>

    <dc:date>2012-03-07T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102012/763590/Digital_technology_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/How-the-Healthcare-Industry-Learned-to-Stop-Worryi/ArticleStandard/Article/detail/763070?ref=25">

    <title>How the Healthcare Industry Learned to Stop Worrying and Love the Internet</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/How-the-Healthcare-Industry-Learned-to-Stop-Worryi/ArticleStandard/Article/detail/763070?ref=25</link>

    <description>Embracing 'disruptive' digital technology.</description>

    <dc:date>2012-03-05T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102012/763070/doc_online_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/PE-Emedia-Rates-2012/ArticleStandard/Article/detail/763868?ref=25">
    <title>PE Emedia Rates 2012</title>

    <link>http://www.pharmexec.com/pharmexec/PE-Emedia-Rates-2012/ArticleStandard/Article/detail/763868?ref=25</link>

    <description>PE Emedia Rates 2012</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102012/763868null</EMSArticle:flashImageUrl>

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  <item rdf:about="http://www.pharmexec.com/pharmexec/PE-EMedia-Kit-2012/ArticleStandard/Article/detail/766446?ref=25">
    <title>PE EMedia Kit 2012</title>

    <link>http://www.pharmexec.com/pharmexec/PE-EMedia-Kit-2012/ArticleStandard/Article/detail/766446?ref=25</link>

    <description>PE Emedia Kit 2012</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/132012/766446null</EMSArticle:flashImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Washington+Report/When-Talk-is-Not-So-Cheap/ArticleStandard/Article/detail/764166?ref=25">

    <title>When Talk is Not So Cheap</title>

    <link>
    http://www.pharmexec.com/pharmexec/Washington+Report/When-Talk-is-Not-So-Cheap/ArticleStandard/Article/detail/764166?ref=25</link>

    <description>FDA and industry are pushing user fees, while they struggle with curbs on
    communications.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Legal/Judging-a-Pill-by-its-Cover/ArticleStandard/Article/detail/764164?ref=25">

    <title>Judging a Pill by its Cover</title>

    <link>
    http://www.pharmexec.com/pharmexec/Legal/Judging-a-Pill-by-its-Cover/ArticleStandard/Article/detail/764164?ref=25</link>

    <description>Pharmaceutical trade dres is an effective marketing tool that helps boost product recognition for
    consumers. It's worth protecting.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Securing-the-Pharma-Supply-Chain-Latest-Initiative/ArticleStandard/Article/detail/765167?ref=25">

    <title>Securing the Pharma Supply Chain: Latest Initiatives</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Securing-the-Pharma-Supply-Chain-Latest-Initiative/ArticleStandard/Article/detail/765167?ref=25</link>

    <description>The problem of supply-chain security has taken center stage with a number of recent initiatives,
    writes Patricia Van Arnum.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122012/765167/Approval-stamp_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Strategy/The-Life-Science-of-Digital-Connections/ArticleStandard/Article/detail/764165?ref=25">

    <title>The (Life) Science of Digital Connections</title>

    <link>
    http://www.pharmexec.com/pharmexec/Strategy/The-Life-Science-of-Digital-Connections/ArticleStandard/Article/detail/764165?ref=25</link>

    <description>Making real connections that resonate with audiences in a digital world is a fine art, especially in
    the heavily regulated world of Big Pharma</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Unlocking Value</title>

    <link>
    http://www.pharmexec.com/pharmexec/Professional+Marketing/Unlocking-Value/ArticleStandard/Article/detail/764158?ref=25</link>

    <description>Value analysis should be considered a journey, not a destination, writes Paolo De Marino. Here, he
    explains the principles and pitfalls of 'value segmentation'.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <title>Off the Hook? Pharm Exec's Annual Press Audit</title>

    <link>
    http://www.pharmexec.com/pharmexec/Strategy/Off-the-Hook-Pharm-Execs-Annual-Press-Audit/ArticleStandard/Article/detail/764160?ref=25</link>

    <description>Our annual press audit finds that the big news in 2011 for pharma was ... no news.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102012/764160/pharma_&amp;_press_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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    <title>The Maestros</title>

    <link>
    http://www.pharmexec.com/pharmexec/From+the+Editor/The-Maestros/ArticleStandard/Article/detail/764159?ref=25</link>

    <description>Pharm Exec's latest EAB meeting offered a frank exchange on this magazine's digital
    future.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Managed-Access-in-the-UK-Meeting-Unmet-Need/ArticleStandard/Article/detail/762614?ref=25">

    <title>Managed Access in the UK: Meeting Unmet Need</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Managed-Access-in-the-UK-Meeting-Unmet-Need/ArticleStandard/Article/detail/762614?ref=25</link>

    <description>Simon Estcourt assesses how the regulatory landscape for managed access programs is evolving,
    particularly in the UK.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/092012/762614/Patient_120x90_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Back+Page/The-Big-Data-Drawback/ArticleStandard/Article/detail/764161?ref=25">

    <title>The Big Data Drawback</title>

    <link>
    http://www.pharmexec.com/pharmexec/Back+Page/The-Big-Data-Drawback/ArticleStandard/Article/detail/764161?ref=25</link>

    <description>In the rush to collect as much patient data as possible, are we sacrificing quality for quantity? Ben
    Comer reports.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102012/764161/old-world-map-120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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    <title>How Can We Fix the FDA?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Regulatory/How-Can-We-Fix-the-FDA/ArticleStandard/Article/detail/764162?ref=25</link>

    <description>How can we better balance addressing medical needs with ensuring that new drugs are safe and
    effective? Ron Cohen reports.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Global+Report/The-Italians-Job/ArticleStandard/Article/detail/764157?ref=25">

    <title>The Italian's Job</title>

    <link>
    http://www.pharmexec.com/pharmexec/Global+Report/The-Italians-Job/ArticleStandard/Article/detail/764157?ref=25</link>

    <description>After his predecessor and countryman left the EMA in disgrace, Guido Rasi jumps in as executive
    director&amp;amp;mdash;with great challenges ahead.</description>

    <dc:date>2012-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Outsourcing/Profound-Changes-in-the-Outsourcing-Landscape/ArticleStandard/Article/detail/762383?ref=25">

    <title>Profound Changes in the Outsourcing Landscape</title>

    <link>
    http://www.pharmexec.com/pharmexec/Outsourcing/Profound-Changes-in-the-Outsourcing-Landscape/ArticleStandard/Article/detail/762383?ref=25</link>

    <description>Sponsor sourcing requirements are diverging from the operating needs and long-term strategies of the
    major CROs.</description>

    <dc:date>2012-02-29T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/092012/762383/Desert-sun-landscape_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Pharma-Worst-Hit-by-Talent-Crunch/ArticleStandard/Article/detail/761764?ref=25">

    <title>Pharma Worst Hit by 'Talent Crunch'</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Pharma-Worst-Hit-by-Talent-Crunch/ArticleStandard/Article/detail/761764?ref=25</link>

    <description>A recent global CEO report reveals that 51% of pharma CEOs think it has become more difficult to hire
    workers within the sector, outweighing the same problem in all other industries surveyed.</description>

    <dc:date>2012-02-24T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Biomanufacturing-Outlook-2012/ArticleStandard/Article/detail/761737?ref=25">

    <title>Biomanufacturing Outlook 2012</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Biomanufacturing-Outlook-2012/ArticleStandard/Article/detail/761737?ref=25</link>

    <description>Preliminary results from BioPlan Associates' 9th Annual Report and Survey of Biomanufacturing suggest
    there's a good reason to be optimistic about 2012.</description>

    <dc:date>2012-02-24T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Preparing-For-the-New-China/ArticleStandard/Article/detail/761512?ref=25">

    <title>Preparing For the New China</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Preparing-For-the-New-China/ArticleStandard/Article/detail/761512?ref=25</link>

    <description>China's healthcare reforms are generating uncertainty for its domestic pharmaceutical market, writes
    Jon Zifferblatt.</description>

    <dc:date>2012-02-23T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/082012/761512/china-national-flag_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/AstraZenecas-Real-World-Bet/ArticleStandard/Article/detail/761326?ref=25">

    <title>AstraZeneca's Real-World Bet</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/AstraZenecas-Real-World-Bet/ArticleStandard/Article/detail/761326?ref=25</link>

    <description>In establishing the value of new medicines, old-way theory is yielding to real-world practice
    &amp;amp;mdash; but there are risks in being 'of the moment'.</description>

    <dc:date>2012-02-22T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/082012/761326/casino-roulette.120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Sales/Sales-Fully-Mobilize-Your-Mobile-Technology/ArticleStandard/Article/detail/758963?ref=25">

    <title>Sales: Fully Mobilize Your Mobile Technology</title>

    <link>
    http://www.pharmexec.com/pharmexec/Sales/Sales-Fully-Mobilize-Your-Mobile-Technology/ArticleStandard/Article/detail/758963?ref=25</link>

    <description>So far companies have only scratched the surface of the potential offered by the 'new mobile
    ecosystem', writes Neeraj Singhal.</description>

    <dc:date>2012-02-16T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/072012/758963/Neeraj-Singhal-120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/The-Italians-Job-mdash-Guido-Rasis-EMA-Challenge/ArticleStandard/Article/detail/758713?ref=25">

    <title>The Italian's Job &amp;amp;mdash; Guido Rasi's EMA Challenge</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/The-Italians-Job-mdash-Guido-Rasis-EMA-Challenge/ArticleStandard/Article/detail/758713?ref=25</link>

    <description>Guido Rasi, the European Medicine Association's new executive director, faces many challenges, says
    Reflector, not least shaking off the legacy of his early predecessor, Duilio Poggiolini.</description>

    <dc:date>2012-02-14T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Video-GSK-Upbeat-in-Fourth-Quarter-Review/ArticleStandard/Article/detail/758580?ref=25">

    <title>Video: GSK Upbeat in Fourth Quarter Review</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Video-GSK-Upbeat-in-Fourth-Quarter-Review/ArticleStandard/Article/detail/758580?ref=25</link>

    <description>GSK CEO Witty sees R&amp;amp;amp;D progress and opportunities amid patent expirations. Watch our
    exclusive video blog.</description>

    <dc:date>2012-02-13T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/072012/758580/GSK_building_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/FDA-Unveils-Guidance-for-Biosimilar-Development/ArticleStandard/Article/detail/758411?ref=25">

    <title>FDA Unveils Guidance for Biosimilar Development</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/FDA-Unveils-Guidance-for-Biosimilar-Development/ArticleStandard/Article/detail/758411?ref=25</link>

    <description>After months of anticipation, FDA finally issued guidances last month that outlines its
    recommendations for developing and approving biosimilar therapies.</description>

    <dc:date>2012-02-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/758411/fda.jpg_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Article/HCP-Givaways-Get-Real/ArticleStandard/Article/detail/758472?ref=25">

    <title>HCP Giveaways: Get Real</title>

    <link>
    http://www.pharmexec.com/pharmexec/Article/HCP-Givaways-Get-Real/ArticleStandard/Article/detail/758472?ref=25</link>

    <description>The Patient Protection and Affordable Care Act (?PPACA?) requires manufacturers to record, aggregate
    and report to the federal government ?payments and other transfers of value? to a covered recipient. This article
    will focus on the two key convention-related items under PPACA: food and educational products.</description>

    <dc:date>2012-02-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Top+Feature/India-to-Double-Pharmaceutical-Exports-by-2014/ArticleStandard/Article/detail/757923?ref=25">

    <title>India 'to Double Pharmaceutical Exports by 2014'</title>

    <link>
    http://www.pharmexec.com/pharmexec/Top+Feature/India-to-Double-Pharmaceutical-Exports-by-2014/ArticleStandard/Article/detail/757923?ref=25</link>

    <description>With the $12-billion valued Indian pharma industry expected to grow at a CAGR of 16%, the Indian
    government plans to capitalize on the growth potential in an effort to beat the competition.</description>

    <dc:date>2012-02-02T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Agency+Insight/Marketing-Finding-that-Perfect-Pitch/ArticleStandard/Article/detail/757965?ref=25">

    <title>Marketing: Finding that Perfect Pitch</title>

    <link>
    http://www.pharmexec.com/pharmexec/Agency+Insight/Marketing-Finding-that-Perfect-Pitch/ArticleStandard/Article/detail/757965?ref=25</link>

    <description>A good creative brief takes raw information and makes it come alive, write Al Topin and Abby
    Mansfield.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757965/patient-jump-120x90_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Legal/Money-for-Nothing-Patents-for-Free/ArticleStandard/Article/detail/757958?ref=25">

    <title>Money for Nothing, Patents for Free?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Legal/Money-for-Nothing-Patents-for-Free/ArticleStandard/Article/detail/757958?ref=25</link>

    <description>State tech transfer laws giving universities automatic ownership of employees' inventions represent a
    threat to pharma partnerships&amp;amp;mdash;but the Supreme Court is poised to intervene in the industry's
    favor.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757958/copyright_thumbnail.jpeg</EMSArticle:thumbnailImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Outsourcing-Strategies-for-Preferred-Provider-Part/ArticleStandard/Article/detail/758875?ref=25">

    <title>Outsourcing: Strategies for Preferred-Provider Partnerships</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Outsourcing-Strategies-for-Preferred-Provider-Part/ArticleStandard/Article/detail/758875?ref=25</link>

    <description>As pharma increases its level of outsourcing, its models for partnering are evolving. The highly
    collaborative preferred-provider relationships, for example.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Country+Reports/Brazil-Report-A-Bold-Player-Blooms/ArticleStandard/Article/detail/757959?ref=25">

    <title>Brazil Report: A Bold Player Blooms</title>

    <link>
    http://www.pharmexec.com/pharmexec/Country+Reports/Brazil-Report-A-Bold-Player-Blooms/ArticleStandard/Article/detail/757959?ref=25</link>

    <description>Brazil was the last country to enter the fiscal crisis, but also the first to exit. And with a
    burgeoning middle class and a staunch commitment to national development, its pharmaceutical future is
    now.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757959null</EMSArticle:flashImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Country+Reports/Trying-Trials-at-GC-2/ArticleStandard/Article/detail/757962?ref=25">

    <title>Trying Trials at GC-2</title>

    <link>
    http://www.pharmexec.com/pharmexec/Country+Reports/Trying-Trials-at-GC-2/ArticleStandard/Article/detail/757962?ref=25</link>

    <description>Brazil's clinical trial research is the country's backbone.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757962null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Back+Page/FDA-Social-Media-Guidelines-Irresponsible/ArticleStandard/Article/detail/757971?ref=25">

    <title>FDA Social Media Guidelines: Irresponsible?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Back+Page/FDA-Social-Media-Guidelines-Irresponsible/ArticleStandard/Article/detail/757971?ref=25</link>

    <description>After two years of waiting, FDA issued the first in a series of planned guidelines on social media at
    the end of last year. We look at some of the experts' reactions.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Country+Reports/Of-Farms-Beaches-hellip-and-Generics/ArticleStandard/Article/detail/757970?ref=25">

    <title>Of Farms, Beaches &amp;amp;hellip; and Generics</title>

    <link>
    http://www.pharmexec.com/pharmexec/Country+Reports/Of-Farms-Beaches-hellip-and-Generics/ArticleStandard/Article/detail/757970?ref=25</link>

    <description>Brazilian industry is learning to spread its pharma manufacturing around more.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757970null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Product+Spotlight/Brand-of-the-Year-Humira/ArticleStandard/Article/detail/757392?ref=25">

    <title>Brand of the Year: Humira</title>

    <link>
    http://www.pharmexec.com/pharmexec/Product+Spotlight/Brand-of-the-Year-Humira/ArticleStandard/Article/detail/757392?ref=25</link>

    <description>Rich data on the clinical side, combined with flexible marketing and outreach to payers, have pushed
    Humira to the top ranks of powerhouse drugs...</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/052012/757392/Humira-ProdShot-small_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/Regulatory/As-the-Compliance-Net-Tightens/ArticleStandard/Article/detail/757955?ref=25">

    <title>As the Compliance Net Tightens...</title>

    <link>
    http://www.pharmexec.com/pharmexec/Regulatory/As-the-Compliance-Net-Tightens/ArticleStandard/Article/detail/757955?ref=25</link>

    <description>Time to stop and think about CMS's 'Proposed Rule' on transparency and what it means for the life
    sciences business model.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757955/signs_caution_120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://www.pharmexec.com/pharmexec/From+the+Editor/Brand-Success-Its-Not-Serendipity/ArticleStandard/Article/detail/757964?ref=25">

    <title>Brand Success: It's Not Serendipity</title>

    <link>
    http://www.pharmexec.com/pharmexec/From+the+Editor/Brand-Success-Its-Not-Serendipity/ArticleStandard/Article/detail/757964?ref=25</link>

    <description>A new generation of products for inflammatory disease is coming forward, promising better promise and
    possibly a cure.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757964/W_Looney-for-web_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Strategy/Sales-Force-Survey-Still-Too-Much-Business-as-Usua/ArticleStandard/Article/detail/757953?ref=25">

    <title>Sales Force Survey: Still Too Much Business as Usual?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Strategy/Sales-Force-Survey-Still-Too-Much-Business-as-Usua/ArticleStandard/Article/detail/757953?ref=25</link>

    <description>In the global battle for market share, the ability to adapt and mobilize your human assets around a
    responsive commercial model is a key variable of success.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.pharmexec.com/pharmexec/Country+Reports/Japanese-Knowledge-Brought-to-Brazil/ArticleStandard/Article/detail/757961?ref=25">

    <title>Japanese Knowledge Brought to Brazil</title>

    <link>
    http://www.pharmexec.com/pharmexec/Country+Reports/Japanese-Knowledge-Brought-to-Brazil/ArticleStandard/Article/detail/757961?ref=25</link>

    <description>Astellas makes its presence felt in Brazil.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757961null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Noteworthy/Europes-Economic-Crisis-The-Effect-on-Outsourcing-/ArticleStandard/Article/detail/761040?ref=25">

    <title>Europe's Economic Crisis: The Effect on Outsourcing to Emerging Markets</title>

    <link>
    http://www.pharmexec.com/pharmexec/Noteworthy/Europes-Economic-Crisis-The-Effect-on-Outsourcing-/ArticleStandard/Article/detail/761040?ref=25</link>

    <description>With Europe's economic troubles causing domestic profitability concerns, established pharmaceutical
    companies may need look to emerging markets for outsourcing partners.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/082012/761040/emerging.120_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Washington+Report/Costs-and-Benefits-of-Health-Reform/ArticleStandard/Article/detail/757960?ref=25">

    <title>Costs and Benefits of Health Reform</title>

    <link>
    http://www.pharmexec.com/pharmexec/Washington+Report/Costs-and-Benefits-of-Health-Reform/ArticleStandard/Article/detail/757960?ref=25</link>

    <description>Will expanded markets and ACOs offset higher rebates, added fees, and closer scrutiny of marketing and
    prices?</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757960null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/PEGD-2012-Media-Kit/ArticleStandard/Article/detail/761114?ref=25">
    <title>PEGD 2012 Media Kit</title>

    <link>http://www.pharmexec.com/pharmexec/PEGD-2012-Media-Kit/ArticleStandard/Article/detail/761114?ref=25</link>

    <description>PEGD 2012 Media Kit</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/082012/761114null</EMSArticle:flashImageUrl>

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  </item>

  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Article/Time-to-Appoint-a-Chief-Patient-Officer/ArticleStandard/Article/detail/757969?ref=25">

    <title>Time to Appoint a 'Chief Patient Officer'?</title>

    <link>
    http://www.pharmexec.com/pharmexec/Article/Time-to-Appoint-a-Chief-Patient-Officer/ArticleStandard/Article/detail/757969?ref=25</link>

    <description>Sarah Krug asks if it is time for pharma companies to appoint a Chief Patient Officer, a new position
    designed to build an accord around patient trust.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/062012/757969/patient2_flash.jpg</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Whitepaper/Increasing-Planning-Efficiency-in-Clinical-Develop/ArticleStandard/Article/detail/756937?ref=25">

    <title>Increasing Planning Efficiency in Clinical Development</title>

    <link>
    http://www.pharmexec.com/pharmexec/Whitepaper/Increasing-Planning-Efficiency-in-Clinical-Develop/ArticleStandard/Article/detail/756937?ref=25</link>

    <description>Discover how leading sponsors are increasing the accuracy of their cost forecasts and reducing budget
    variances for clinical trials to 5% or less. Drawing on research from the Tufts Center for the Study of Drug
    Development and others, this white paper presents current planning trends and challenges, as well as best practices
    that are helping sponsor companies compress timelines and reduce cost and risk in clinical
    development.</description>

    <dc:date>2012-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/042012/756937null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Country+Reports/How-Do-You-Make-a-Hormone/ArticleStandard/Article/detail/757968?ref=25">

    <title>How Do You Make a Hormone?</title>

    <link>
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    <description>French-based Besins is a relatively new entrant to the Brazilian pharma market.</description>

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    <description>For a rendering to be effective, the right balance must be struck between captivating art and accurate
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    <description>Pharm Exec speaks to Bausch + Lomb CEO Brent Saunders about how he turned around &amp;#34;a very
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