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    <title>Medical Meetings: Docs Speak Out</title>

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    <description>Three physicians took the stage at the fourth annual West Coast Life Sciences Meeting Management Forum
    to explain to pharma and life sciences planners their perspective on healthcare reform, online versus live
    education, and what it takes to get them to participate in medical meetings in today's increasingly transparent
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    <title>(Some) Booths Beckon</title>

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    <description>What some pharma companies are doing about the increasing restrictions of face-to-face interaction
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    <title>Build It and They Will Come</title>

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    <description>Orlando's new Burnham Research Institute bolsters the region's hold on medical meetings</description>

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    <title>Special Section: Pharma Meetings</title>

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    <description>Merck mounts pharma's first virtual symposium and interactive poster session</description>

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    <title>Two Views From Inside The Exhibition Booth</title>

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    <description>No longer just a meet-and-greet venue, the exhibition booth has become an effective selling
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    <title>Physician Meetings: A Bright Future</title>

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    <description>The good news is that as the industry changes its sales force model, the need for meetings will
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    <title>Information, Education, and Talk Trump Free Pens</title>

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    <description>Exhibit marketers can breath a sigh of relief to find out that the new code is having little impact on
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    <title>The Shrinking Pool</title>

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    <description>Public scrutiny, regulations, and pharma's image are taking a toll on the availability of
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    <dc:date>2009-09-03T04:00:00Z</dc:date>

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    <title>Perception is Reality</title>

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    <description>In this day and age of regulations and austerity, upscale venues are no longer able to put on the
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    <dc:date>2009-09-03T04:00:00Z</dc:date>

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    <title>Crisis Spurs Coming of Age of Global Meeting Planning</title>

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    <description>The more mature a Global Strategic Meetings Management Program is, the better the meetings, and the
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    <dc:date>2009-04-03T04:00:00Z</dc:date>

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  <item
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    <title>Working Well With Others</title>

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    <description>More than ever, pharma companies are relying on a stable of preferred vendors to plan and execute
    meetings and events. Recently, meeting planner Sue Potton was asked, among other things, about what both parties
    need to know to forge a successful partnership.</description>

    <dc:date>2009-04-03T04:00:00Z</dc:date>

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    <title>So, You Want To Be A Preferred Vendor</title>

    <link>
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    <description>Five keys to being on Pharma's preferred vendors' short list</description>

    <dc:date>2009-04-03T04:00:00Z</dc:date>

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    <title>Pharma Meetings</title>

    <link>
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    <description>Neither Washington nor the public has any patience for executives playing golf at fancy resorts. It
    doesn't matter if they are there attending a conference, or that important business is often conducted on the
    green, or that the Battle of Waterloo was won on the playing fields of Eton.</description>

    <dc:date>2009-04-03T04:00:00Z</dc:date>

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    <title>The End of Quid Pro Quo</title>

    <link>
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    <description>Exhibitor alert: Tchotchke entitlement is out, information immersion is in</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

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    <title>Next Generation Event Consolidations</title>

    <link>
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    <description>The path from chaos to compliance is consolidation</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

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    <title>Pharma Spoken Here</title>

    <link>
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    <description>A boom is transforming Puerto Rico's meetings and conventions industry. What does it mean for pharma
    meeting planners?</description>

    <dc:date>2008-04-03T04:00:00Z</dc:date>

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    <title>How to Lose the E-Snooze</title>

    <link>
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    <description>E-meetings may be cost-effective, but let's face it, they're often dull. Here are 8 ways to wake them
    up</description>

    <dc:date>2008-04-03T04:00:00Z</dc:date>

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    <title>They Do Things Differently Over There: Meetings Management Without Borders</title>

    <link>
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    <description>Meetings management programs applied globally can get lost in translation. But Pfizer, Lily, and
    GlaxoSmithKline are making theirs a success. Here's why.</description>

    <dc:date>2008-04-03T04:00:00Z</dc:date>

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    <title>Being Pharma Fluent</title>

    <link>
    http://www.pharmexec.com/pharmexec/Pharma+Meetings/Being-Pharma-Fluent/ArticleStandard/Article/detail/513738?contextCategoryId=43849&amp;ref=25</link>

    <description>Pharma meetings aren't like other meetings. Executives and staff at KSL properties are trained to find
    out what makes them different and how to comply.</description>

    <dc:date>2008-04-03T04:00:00Z</dc:date>

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  rdf:about="http://www.pharmexec.com/pharmexec/Pharma+Meetings/Introduction-Putting-Your-Best-Face-Forward/ArticleStandard/Article/detail/513734?contextCategoryId=43849&amp;ref=25">

    <title>Introduction: Putting Your Best Face Forward</title>

    <link>
    http://www.pharmexec.com/pharmexec/Pharma+Meetings/Introduction-Putting-Your-Best-Face-Forward/ArticleStandard/Article/detail/513734?contextCategoryId=43849&amp;ref=25</link>

    <description>Meetings are the last area of unmanaged spend. In respose, Pharma is managing more and spending
    less</description>

    <dc:date>2008-04-03T04:00:00Z</dc:date>

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  </item>

  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Meetings/Creating-a-Buzz-on-the-Convention-Floor/ArticleStandard/Article/detail/483073?contextCategoryId=43849&amp;ref=25">

    <title>Creating a Buzz on the Convention Floor</title>

    <link>
    http://www.pharmexec.com/pharmexec/Meetings/Creating-a-Buzz-on-the-Convention-Floor/ArticleStandard/Article/detail/483073?contextCategoryId=43849&amp;ref=25</link>

    <description>Utilizing cutting-edge technologies can build an immersive brand experience for your next
    exhibit</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

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  <item
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    <title>Practical Tips for Mitigating Risk</title>

    <link>
    http://www.pharmexec.com/pharmexec/Medical+Education/Practical-Tips-for-Mitigating-Risk/ArticleStandard/Article/detail/463109?contextCategoryId=43849&amp;ref=25</link>

    <description>Want to keep your medical education program on the straight and narrow? Consider peer
    review.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  </item>

  <item
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    <title>What to Look for in a Grant Proposal</title>

    <link>
    http://www.pharmexec.com/pharmexec/Supplements/What-to-Look-for-in-a-Grant-Proposal/ArticleStandard/Article/detail/456693?contextCategoryId=43849&amp;ref=25</link>

    <description>A program must include trained speakers and quality production skills.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

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  <item
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    <title>Meeting Planning: We're Not in Kansas Anymore</title>

    <link>
    http://www.pharmexec.com/pharmexec/Supplements/Meeting-Planning-Were-Not-in-Kansas-Anymore/ArticleStandard/Article/detail/456694?contextCategoryId=43849&amp;ref=25</link>

    <description>When it comes to pharma, arguably the most scrutinized industry in the world, meeting planning takes
    on a whole new importance. With so much at stake, it is imperative for the planners of medical meetings to know the
    ropes, especially in terms of understanding government-and industry-imposed regulations. How then do you make sure
    the third-party planners you hire know what they're doing?</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

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  <item
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    <title>Elevate Your Event-Marketing Program</title>

    <link>
    http://www.pharmexec.com/pharmexec/Supplements/Elevate-Your-Event-Marketing-Program/ArticleStandard/Article/detail/456691?contextCategoryId=43849&amp;ref=25</link>

    <description>Go with the tools that make money, save money, or improve your audience's interaction with your
    product and your corporate brand.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
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    <title>Providers Are from Venus, Supporters Are from Mars</title>

    <link>
    http://www.pharmexec.com/pharmexec/Supplements/Providers-Are-from-Venus-Supporters-Are-from-Mars/ArticleStandard/Article/detail/456692?contextCategoryId=43849&amp;ref=25</link>

    <description>More often than not, there's true willingness to understand each other.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  </item>

  <item
  rdf:about="http://www.pharmexec.com/pharmexec/Meetings+Articles/Meetings-Pump-Up-the-Meeting/ArticleStandard/Article/detail/446942?contextCategoryId=43849&amp;ref=25">

    <title>Meetings: Pump Up the Meeting</title>

    <link>
    http://www.pharmexec.com/pharmexec/Meetings+Articles/Meetings-Pump-Up-the-Meeting/ArticleStandard/Article/detail/446942?contextCategoryId=43849&amp;ref=25</link>

    <description>Today's meeting and convention halls have the potential to be as big and awe-inspiring as a rock
    concert venue, drawing all eyes to the presenter and creating a real sense of spectacle</description>

    <dc:date>2007-07-30T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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