Selling to physicians, other prescribers, and managed care: Sales techniques, metrics, compliance, sales-force effectiveness.
January 1, 2013
By:
Torsten Bernewitz
Don't underestimate the importance of the first line manager.
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February 16, 2012
By:
Neeraj Singhal
So far companies have only scratched the surface of the potential offered by the 'new mobile ecosystem', writes Neeraj Singhal.
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May 1, 2011
By:
Stan Bernard, MD
Innovator and generics companies are colliding as they invade each other's turf
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May 1, 2011
The sleek, portable iPad, coupled with customized apps, gives sales reps a leg up
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February 1, 2011
Increased efficiency and lower operating costs for both CROs and vendors can be achieved by eliminating activities
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October 5, 2010
With the growth of online technology and mobile innovations, health information has never been more accessible. Given the constraints of working in a tightly regulated environment, life sciences companies have moved slowly to adopt Health 2.0, treating it as a minor component of their commercial strategies and marketing plans.
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July 28, 2010
By:
Reid Paul, Pharm Rep Magazine
Bonuses for reps at GlaxoSmithKline will soon be based on customer feedback and adherence to company policy, not sales targets. The move promises to transform sales & marketing, but the company offered few details about how the plan will be implemented.
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June 9, 2010
By:
George Koroneos
A new study indicates that doctors are no longer switching offices - largely due to current economic woes. What does this mean for sales reps? Pharm Exec interviews SK&A to find out more about its survey.
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May 25, 2010
By:
Mark Mozeson, Oliver Wyman, Patrick Clinton, Oliver Wyman
One year after the rash of pharma megamergers, Pharm Exec's annual listing of the industry's top-selling companies looks a little different. Find out who disappeared from the list, and what up-and-coming companies finally broke into the top 50.
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