Technology - Pharmaceutical Executive


Information Technology in pharma: enterprise management, business intelligence, clinical trials management, sales force automation, closed-loop marketing, and more.

Fixing Wikipedia

April 10, 2014

Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? Peter Houston reports.

Social Media: Have We Reached The Tipping Point?

February 1, 2014

For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites.

Taking the Noise Out of Signal Detection2

January 10, 2014

Scignal Plus Taking the Noise Out of Signal Detection

How to Implement an ePRO Strategy

November 15, 2013

How to Implement an ePRO Strategy

The Future is Now: Leveraging Machine-to-Machine Technology to Advance Clinical Trials

October 22, 2013

Mukhtaer Ahmed outlines how advances in machine-to-machine (M2M) technologies have the potential to transform clinical development programs, including clinical trials.

Product labeling — Increasing efficiency, enhancing quality, and delivering compliance

August 29, 2013

Product labeling

Pharmacovigilance in a Box

July 1, 2013

Pharmacovigilance in a box

Dangerous Liaisons: Terrorism and Pharma

July 1, 2013

How vulnerable is Big Pharma to the predations of organized terrorist groups or that rogue malcontent with an agenda to wreak havoc on society?

At the Nexus of Convergent Revolutions

June 12, 2013

Digital technologies meet cost containment in the new pharma marketing landscape, writes Bill Drummy.


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