Information Technology in
pharma: enterprise management, business intelligence, clinical trials
management, sales force automation, closed-loop marketing, and more.
 | September 1, 2011
Richard Barker, former Director General of ABPI, proposes a new agenda on how to restore public confidence in the value behind science.
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 | September 1, 2011
By:Don Creighton
Diagnostics can bost the efficacy of drug treatments, but delivering the promise depends on a predictible pathway to reimbursement.
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 | September 1, 2011
By:Peter Houston
The time is right for industry to overcome its social media phobia once and for all.
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September 1, 2011
By:Dr. Jill Conner
Industry and regulators alike must graple with the sensitivities associated with developing biosimilar drugs.
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 | August 1, 2011
By:Peter Houston
Is Google+ the social media platform that pharma has been waiting for?
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August 1, 2011
By:Ben Comer
It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.
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August 1, 2011
By:Joe Dysart
Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed
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June 1, 2011
By:Jennifer Ringler
NeHC's new Consumer Consortium is promoting a new stakeholder agenda to improve patient knowledge
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