Popular Articles

May 12, 2015
Pharmaceutical Executive
We profile how Sovalda and Harvoni reversed expectations around the listless product launch and revived industry reputation for startling breakthrough innovations.
Mar 08, 2015
Pharmaceutical Executive
A new PwC survey reveals a strong need to fully embrace alternative commercial methods—not in a blind frenzy but through careful evaluation of which new sales strategies have true innovative potential.
Feb 18, 2015
Pharmaceutical Executive
Two commercial marketing experts discuss how this mission critical function must change to stay relevant in bringing new therapies to the patients who need them.
Feb 17, 2015
Pharmaceutical Executive
William Looney breaks down the four steps to a successful drug launch, using Keryx Biopharmaceuticals’ model for Auryxia, its new treatment for chronic kidney disease.
Feb 01, 2015
Pharmaceutical Executive
As more new products vie for payer and prescriber attention, the stakes around launch success are higher than ever. Here are key traps to avoid in getting things right—when it really counts.
Jan 12, 2015
Pharmaceutical Executive
Pharm Exec’s annual report highlights the key scientific, commercial, and reputational trends shaping the industry in the year ahead.
Sep 08, 2014
Pharmaceutical Executive
In 1955, the broadcaster CBS proposed a deal with drugmaker Bristol-Myers (as it was then known) to sponsor a new TV show, Alfred Hitchcock Presents.
Jun 09, 2014
Pharmaceutical Executive
For those companies in this year's Pharm Exec Top 50, meeting the accelerating market demand for specialty products has become an acute strategic imperative.
Feb 12, 2014
By Pharmaceutical Executive Editors
In the latest issue of PEGD: Face-to-Face Meetings in the Digital Age; the US Rx Rep in the Obamacare Era; the Future of the iPad — And more
Feb 01, 2014
Pharmaceutical Executive
Millennium Takeda's new president, Anna Protopapas, explains the life choices that brought her from Cyprus to Cambridge—and a lead position in the hotly contested search to make cancer a treatable disease.
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